Driving a 46% Increase in Revenue Per Session with Replo
A Case Study on BedaBeda Growth's Use of Replo for The Earthling Co. Landing Pages
Navigating the competitive and always evolving world of e-commerce, BedaBeda Growth has carved out a niche for itself as an expert in conversion rate optimization. Leveraging the capabilities of Replo's platform, they've built high-converting landing pages that have significantly boosted sales and customer engagement for their clients, including The Earthling Co. This case study delves into the strategic application of Replo by BedaBeda Growth, resulting in a substantial uplift in The Earthling Co.'s landing page conversion rate.
BedaBeda Growth: A Brief Overview
BedaBeda Growth, a company specializing in conversion rate optimization, has been harnessing the power of Replo's platform to create high-converting landing pages for their clients. Their mission is to help businesses grow their sales faster, cheaper, and better. They believe in the power of data and the science and psychology of persuasion to create high-converting content and designs. This holistic approach has allowed them to generate over $25M+ for their clients and establish themselves as a trusted partner in the field of conversion rate optimization.
Replo: The Ultimate Toolkit for E-commerce Teams
Replo is a platform designed to supercharge Shopify stores. It allows e-commerce teams to create ultra-customizable landing pages without the need for extensive development time. Replo's features are designed to help brands launch new landing pages, campaigns, and editorials faster, freeing developers to focus on more complex features. Replo is integrated with Shopify, allowing access to all Shopify data and ensuring that analytics work out of the box.
The Earthling Co.: Sustainable Personal Care Products
The Earthling Co. is a company that offers a range of sustainable personal care products. They are committed to providing safe, natural, and plastic-free products, and they have a strong focus on sustainability. Their product range includes shampoo and conditioner bars, deodorants, and skincare products. Their products are designed to be kind to the earth and kind to the body, with no SLS, parabens, or fillers. They are also committed to animal welfare, with no animal testing involved in their product development.
The Challenge
The Earthling Co. approached BedaBeda Growth with a clear goal: to lower their cost of acquisition and increase their conversion rate while maintaining or improving their average order value (AOV).
The Earthling Co. had a unique challenge. They had a variety of SKUs, but their hero SKU was their shampoo bars. These bars were unique in the market, but they needed to communicate their value proposition effectively to potential customers.
They wanted to lower their cost of acquisition, increase their conversion rate, and ideally maintain or improve their average order value (AOV). They had tried creating landing pages on their own, but they lacked the data-driven approach and expertise that BedaBeda could provide.
The challenge was not just about creating a visually appealing landing page. It was about understanding the customer journey, identifying the points of friction, and addressing them effectively. It was about communicating the unique value proposition of The Earthling Co.'s products and convincing potential customers to make a purchase.
The Solution
BedaBeda saw immediate opportunities for improvement from a user experience perspective. They used video recordings and heat maps to understand what users were looking for as they interacted with The Earthling Co.'s website. They also spent time on Reddit and reviewed customer feedback on The Earthling Co.'s site to understand how potential customers and existing customers talked about the products, what they liked and didn't like, and what questions they had when considering making a purchase.
Armed with this data, BedaBeda created a user journey based on prioritization. They identified the information that users needed to see at different stages of their journey through the page to give them everything they needed to make a decision. They then used Replo to build out the landing page.
The use of Replo allowed BedaBeda Growth to create a fully custom landing page in far less time than if they had coded from scratch. They were able to pull functionalities and settings from the Shopify backend easily and quickly, allowing them to focus on driving conversions through content and data rather than troubleshooting technical issues.
One of the key features of the landing page was the display of many variants in a very intuitive design. This allowed users to visually see the variants rather than just a dropdown, something often missing from other platforms. This feature was particularly important for The Earthling Co., as their shampoo bars came in many different scents, and understanding the differences between the scents was a key factor for customers when making a purchase.
Another important aspect of the landing page was addressing common questions and concerns that customers had. For example, one common question was whether the shampoo bar would work for different hair types. The landing page addressed this concern by clearly stating that the formula works well for all types of hair, whether fine, dry, thick, or oily.
The landing page also addressed cost hesitation. While each bar on its own might seem expensive, each bar actually replaces three bottles of shampoo, making it much cheaper in the long run. This information was clearly communicated on the landing page, helping to overcome cost hesitation and encourage purchases.
The Earthling Co. saw a 46% increase in revenue per session (RPS) using Replo
The Results
The results were impressive. One of the landing pages BedaBeda Growth created for The Earthling Co. using Replo drove a 46% increase in revenue per session (RPS) for the health and beauty brand immediately upon launch. This was despite the page being one of the most complex they had created on Replo, with many variants and moving parts.
This success was the result of a well-thought-out and executed strategy by BedaBeda Growth. The landing page was designed to provide an immersive and contextual experience for customers, answering their questions, addressing their concerns, and guiding them through the buying process. It was not just about showcasing the products but about creating a narrative that resonated with the customers and convinced them to make a purchase.
The landing page's success was also due to the flexibility and capabilities of the Replo platform. With Replo, BedaBeda was able to create a fully custom landing page with as much flexibility as coding from scratch, but in far less time. They were able to pull through functionalities and settings from the Shopify backend easily and quickly, allowing them to focus their time and energy on what they do best: driving conversions through content and data.
The Tools Used for Testing Alongside Replo
BedaBeda Growth used a variety of tools to test and optimize the landing page. These included Mouseflow for video recordings and click maps, Google Analytics for data segmentation, and Google Optimize for A/B testing. They also manually reviewed customer reviews and discussions on Reddit to understand customer sentiment and concerns.
These tools allowed BedaBeda to gather a wealth of data about how users were interacting with the landing page and what factors were influencing their decision to make a purchase. This data-driven approach allowed them to continuously optimize the landing page, resulting in a significant increase in conversion rates.
Conclusion
BedaBeda Growth's use of Replo has resulted in increased sales for their clients, including a 46% increase in revenue per session for The Earthling Co. The platform has allowed them to create high-converting landing pages in less time and with more flexibility than working with developers. This has resulted in increased efficiency and speed in their workflow and has had a positive impact on their clients' conversion rates.
The case of The Earthling Co. is a clear example of how the right tools, combined with a data-driven approach, can significantly improve a company's online presence and sales. It demonstrates the power of platforms like Replo in the e-commerce space and the value of companies like BedaBeda Growth that know how to leverage these tools to drive results.
The case of BedaBeda Growth's work with The Earthling Co. provides several valuable lessons for other businesses:
- Understand Your Customers: The first step to creating a high-converting landing page is to understand your customers. What are their needs, desires, and pain points? What questions do they have? What factors influence their decision to make a purchase? By understanding your customers, you can create a landing page that addresses their needs and guides them through the buying process.
- Leverage the Right Tools: The right tools can make a significant difference in your ability to create a high-converting landing page. In this case, BedaBeda Growth leveraged Replo's platform to create a fully custom landing page in far less time than if they had worked with developers and coded the landing page from scratch. This allowed them to focus on creating compelling content, offers, and designs, rather than on technical issues.
- Test and Optimize: Once your landing page is live, it's important to continue to test and optimize it. Use tools like Google Analytics and Mouseflow to understand how users are interacting with your page and what factors are influencing their decision to make a purchase. Then, use this data to make improvements and boost your conversion rate.
- Focus on the User Journey: A high-converting landing page is not just about showcasing your products. It's about creating a user journey that guides customers through the buying process. By focusing on the user journey, you can create a landing page that not only looks great but also converts.
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