One of the main web pages for online stores is their eCommerce product listing page.
You should constantly be looking for ways to improve the customer experience if you own an eCommerce business. One crucial factor, though, that you might not be taking into account is the design of your product listing page.
Additionally, it makes sense because an uninformed customer needs help to purchase a product.
It seems straightforward, but is it really?
Did you know that poor product listing page design is the main reason why the majority of small to medium eCommerce businesses are seeing their growth stunted?
In this article, we will explore the best examples of product listing pages and discuss the best practices for optimizing your product listing page for maximum conversions. We will also look at how Replo can help you rank higher for your product listing pages.
What Is A Product Listing Page?
A product listing page (PLP) is a website page where a list of your products is displayed for customers to browse. Images, descriptions, prices, and other pertinent data are frequently included. PLPs are a crucial component of any online store and are often the page shoppers arrive at when they visit your website.
PLPs are crucial because they offer a simple way for customers and businesses to find and compare products. Product listing pages give customers a quick way to locate the goods they're looking for without having to browse through individual product pages. PLPs for businesses can assist in boosting sales by offering a structured and attractive page that entices customers to browse products and make purchases.
Why Optimizing Your Product Listing Page Is Important?
PLPs, or product listing pages, are prime components of any online store. They list all goods that a company sells, making it easy for customers to browse and find what they need. As a result, optimizing your product listing page is crucial for delivering a fantastic shopping experience to customers and boosting your sales.
You can separate yourself from the competition, draw in more customers, and increase sales by having an optimized product listing page. It enables you to present your goods in an orderly manner, making it simpler for customers to find what they require. It also makes sure that customers are shown the most relevant products, which can increase conversions.
Product Listing Pages Best Practices
Product Listing Pages (PLPs) are an essential part of any e-commerce store, as they are the gateway to the products that customers are looking for. As such, it is essential to optimize your PLPs to ensure that customers can find what they are looking for quickly and easily. Here are some best practices for optimizing your product listing pages:
Feature Recently Added And Related Products
Including recently added and related products can help your product listing page stand out and be more effective. Customers have more options to choose from as a result, which aids in assisting them locate the ideal product for their requirements.
Recently added should be highlighted prominently on your product listing page. Customers can discover the newest items in your store this way, and it also encourages them to check out other things you might have. Additionally, you can use this feature to advertise any deals or discounts you may be offering on specific products.
Have Clear Calls To Action
To increase conversions, your product listing page must have a clear call to action (CTA). A call to action is a suggestion that encourages site visitors to perform the desired action. It is typically presented as a button or link. It is the most significant component of your product listing page because it will determine whether visitors are adding items to their shopping carts or just browsing further.
It's important to keep your CTA concise and straightforward when writing it. Describe the action you want the visitor to take in a few brief words. Use the phrase "Add to Cart" for instance, if you want them to add a product to their shopping cart. Use the phrase "Continue Shopping" if you want them to keep browsing. Make sure the CTA stands out from the rest of the page as well. Make use of a striking design, contrasting colors, and larger font size.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Display Product Ratings And Social Proof
When creating product listing pages, it's crucial to consider social proof and product ratings into account. Product reviews are a fantastic way to demonstrate the caliber of your offerings and to win over customers. By reading reviews from other customers who have already purchased the product, they can also assist customers in making more informed decisions.
A significant component of product listing pages is social proof. This may include client testimonials, star ratings, or even mentions or shares on social media. Customers can see that other people have already bought and used the product by displaying social proof, which can encourage them in making a more informed decision.
Write Unique Product Descriptions
For your product listing pages (PLPs), you must create original product descriptions in order to give customers the details they require to make an informed purchase decision. Product descriptions that are distinctive from those of competitors not only help to set your products apart from the competition, but they also improve your SEO rankings because search engines will value the original content on your pages.
Important details about the product, such as its features and benefits, size, color, and materials, should be included when writing product descriptions. Any pertinent product details, such as warranties, return guidelines, and shipping details, should also be included. To keep visitors on your page, you should also use language that is engaging and simple to understand.
Optimize Navigation
To give customers a simple shopping experience, your product listing page navigation must be optimized. Thanks to it, they can quickly and effectively find what they're looking for.
The navigation should be organized, uncomplicated, and clear. It ought to be simple to use and locate. Filters and sorting options should be included, and the structure should be logical.
Make sure your product categories are concise and clear to begin with. After that, include subcategories to further limit the choices. Customers will have an easier time locating what they require as a result.
Pay Attention To Mobile Optimization
With more and more people accessing the internet through their mobile devices, it’s important to make sure your product listing page is optimized for mobile viewing. Here are some tips to ensure your product listing page is optimized for mobile:
1. Make sure your page is responsive. Responsive design is key for mobile optimization, as it allows your page to adjust automatically to the size of the device being used. This ensures that your product listing page looks good on any device, regardless of size.
2. Keep your page simple. Too much clutter on a mobile device can be overwhelming, so keep your product listing page simple and easy to navigate. Use large, easy-to-read fonts and keep the page design clean and minimalistic.
3. Utilize mobile-specific features. Mobile devices offer features that desktop devices don’t, such as making a phone call or sending a text message directly from the page. Utilize these features to make it easier for customers to contact you directly from your product listing page.
4. Optimize your images. Mobile devices have smaller screens, so it’s vital to make sure your product images are optimized for mobile viewing. Make sure your images are the correct size and are compressed to ensure they load quickly.
Optimize Page Layout And Speed
For a product listing page to be successful, page layout and speed must be optimized. A well-designed product listing page ought to load quickly and be simple to navigate. Customers may become impatient, and conversion rates may drop as a result of poor page layout and slow page loading.
Page layout refers to how the page is structured and how the various elements are put in place. It should be easy for customers to find what they're looking for on a good product listing page. Customers should be able to quickly find the information they require thanks to a layout that is logically organized.
Use High-Quality Product Images For Your Products
Using high-quality product images is an essential part of creating a great product listing page. When a customer visits your page, the first thing they see is the product images, which can influence whether or not they decide to make a purchase.
Clear, high-resolution product images that accurately depict the item that is being sold are required. Customers might be turned off by blurry or grainy product images and look elsewhere. Additionally, all product listings ought to use the same product images. This will make the page look more unified and polished.
Examples Of Product Listing Pages That Convert
Below are examples of product listing pages that convert and may be useful for your own pages.
Fabletics
Online activewear retailer Fabletics sell fashionable and cozy activewear for women. In order to make it simple for customers to find the ideal outfit, the company's product listing page was created with user experience in mind. The page's contemporary, minimalistic design makes it easy for customers to browse the products.
Finding the right item is made simple by the product listing page's division into categories like tops, bottoms, and accessories. Each product has a high-quality image, the name of the product, the price, and a rating. The page also has sections for "New Arrivals" and "Best Sellers," which highlight the most well-liked products and the newest items added to the store, respectively.
Shoppers can easily find the item they're looking for using the search bar on the product listing page. Customers can further filter the products by size, color, and price, making it simple to locate the ideal item.
In general, the product listing page for Fabletics is created to make it simple for customers to find the ideal item. The page is an excellent illustration of a product listing page that converts because it is well-organized, understandable, and simple to navigate.
Apple
A great illustration of how to design a simple and user-friendly shopping experience is Apple's product listing page. Customers can easily find the products they're looking for thanks to their website's straightforward layout and simple navigation.
The categories on the product listing page make it simple to browse through the various products that are offered. The categories are arranged according to type, such as iPhones, iPads, Macs, and Apple Watches, so finding the ideal item is a piece of cake.
Customers can clearly see the product in high-quality product images before they decide to buy. Customers can find all the information they need to make informed decisions in the clear and concise product descriptions.
In general, Apple's product listing page is a great example of how to design a logical and user-friendly shopping process. The page is straightforward and simple to navigate, the product images and descriptions are accurate and succinct, and there are customer reviews included to give customers more assurance when making a purchase. Even if customers don't know the exact product name, the search bar makes it simple for them to find what they're looking for.
Forever 21
Forever 21 is an iconic fashion retailer that has been around for decades. The layout of their product listing page is intended to make purchasing simple and enjoyable. Customers can easily find the items they're looking for, thanks to the page's organization.
According to the type of clothing, the page is divided into sections for dresses, tops, bottoms, and more. Additionally, customers can filter products by price, color, and size. This enables them to quickly find the ideal item by limiting their search results.
Overall, Forever 21’s product listing page is designed to make shopping easy and enjoyable Because of its excellent organization, customers can easily find the items they need. In order to assist customers in making an informed choice before making a purchase, the page also includes product ratings and reviews.
Best Buy
Best Buy is one of the world’s largest and most popular electronics retailers. Best Buy offers a wide range of goods, from computers and tablets to home appliances and audio gear, so there is something for everyone. Customers can find the ideal product for their needs on the Best Buy product listing page.
The categories on the Best Buy product listing page are clearly labeled. To quickly find the exact product they're looking for, customers can filter their search by brand, price, and other factors. Customers have an easy way to compare products and make a knowledgeable purchase thanks to the page's inclusion of star ratings and customer reviews for each product.
Customers can also take advantage of a number of beneficial features from Best Buy to improve their shopping experience. Customers can add products to their wish lists, share them with friends and family, and even compare side-by-side. Additionally, Best Buy offers free shipping on purchases over $35, making it simple for customers to receive their products in a timely manner.
Overall, Best Buy’s product listing page is another great example of how to create an effective and user-friendly shopping experience. With its easy-to-navigate categories, helpful features, and customer reviews, Best Buy’s product listing page makes it easy for customers to find the perfect product for their needs.
Walmart
One of the biggest retailers in the world, Walmart offers a variety of goods. Their product listing page serves as a fantastic illustration of how to arrange and display products well. The design of Walmart's product listing page is straightforward and easy to use. Users can sort the products by category, brand, price, and other criteria on the left side of the page. Product images, titles, prices, and ratings are arranged in a grid format for the product listings. Customers can make educated decisions about their purchases thanks to Walmart's inclusion of related products and customer reviews on the product listing page.
Walmart also provides a "buy online, pick up in store" choice that enables customers to pick up their orders from a nearby location. Customers who don't want to wait for their orders to be shipped will love this feature. Overall, Walmart's product listing page is a superb illustration of how to design a structured and pleasurable shopping experience.
Sephora
Leading beauty retailer Sephora has mastered the art of producing an excellent product listing page. Customers can make educated decisions thanks to the attractive design and wealth of information on their product pages.
The Sephora product listing page has a simple, contemporary design and prominently displays both the product images and descriptions. Customers can quickly filter their search results by relevant criteria such as product type, brand, price, and more. In order to assist customers in making an informed choice, Sephora also provides insightful reviews and ratings for each product, as well as user images and social proof.
The overall goal of Sephora's product listing page is to make shopping fun for customers. Sephora's product listing page is a great example of how to make a successful product page with its contemporary design, useful product information, and simple navigation.
Ulta
Ulta is one of the leading beauty retailers in the US, and their product listing page reflects their commitment to providing an excellent shopping experience. Customers can quickly find the products they're looking for thanks to the page's simple navigation. In order to aid customers in making educated decisions, it also offers thorough product descriptions and beneficial customer feedback.
Customers can easily browse through the various products thanks to the page's categorization. Customers can easily find the exact product they're looking for thanks to the clearly labeled categories and the search bar. Aside from offering helpful filters like price range, brand, and product type, Ulta also assists customers in focusing their search.
To assist customers in visualizing the product, the product listing page also includes a variety of product images. Customers can read thorough product descriptions, customer feedback, and ratings to aid in decision-making. Also, Ulta has a "Favorites" section where customers can save their preferred products for future convenience.
The Ulta product listing page is attractive overall and offers customers a simple and satisfying shopping experience. It offers useful product information, is simple to use, and includes many different product images and reviews. The product listing page for Ulta is a fantastic illustration of how to make a useful and interesting product listing page.
ASOS
Leading online fashion retailer ASOS provides a variety of products. Customers can quickly and easily find exactly what they're looking for thanks to its user-friendly product listing page. The product listing page has a side-scrolling list of categories along with a grid layout with images and product details. For the purpose of assisting customers in focusing their search, the product listing page also includes filters like size, color, and price. Shoppers can also sort the products by bestsellers, price, and new arrivals.
Additionally, ASOS provides customer-helping ratings and reviews for its products. Customers can easily return to products they've already viewed thanks to the "Recently Viewed" section on the product listing page. Customers can save products from ASOS for later viewing using the "Save for Later" feature. Last but not least, ASOS provides free shipping on purchases over $50 to entice customers to make purchases. Customers can easily find what they're looking for on ASOS's user-friendly product listing page.
Home Depot
One of the biggest retailers for home improvement products in the world, Home Depot has an impressive product listing page. The product listing page at Home Depot is simple to use and has many features to aid customers in finding the ideal item.
There are many different product categories to choose from on the Home Depot product listing page. There is a list of products in each category, along with prices and product pictures. In order to make it simple for customers to find what they're looking for, the page also has a search bar.
Additionally, filters are available on the product listing page, allowing customers to focus their search. Customers can choose specific features using the filters, including color, size, and price range. This makes it simpler for customers to locate the particular product they need.
Bellroy
In the world of product listing pages, Bellroy is a pioneer. Their user-friendly and intuitively designed product listing pages enable customers to quickly and easily find what they need. Bellroy's product listing pages have clear navigation, crisp product images, and in-depth product descriptions.
Customers can filter results by product type, color, size, and other criteria on the product listing page. This enables customers to quickly focus their search and locate the item they need. Before making a purchase, customers can learn more about a product's performance and quality by reading customer product reviews on Bellroy.
Bellroy's product listing pages are created to give customers a wonderful shopping experience in overall. Customers will find what they're looking for quickly and easily thanks to a simple, easy-to-navigate layout, thorough product descriptions, and product ratings.
Amazon
One of the most flourishing e-commerce businesses in the world, Amazon is renowned for its user-friendly product listing pages. Customers can easily find the exact product they're looking for thanks to the way the Amazon product listing page is made.
The categories and subcategories on Amazon's product listing page make it simple for customers to browse the various products. Customers can get a sense of what to expect from a product before they buy it by reading product reviews, ratings, and other customer feedback on Amazon.
The overall goal of Amazon's product listing page is to make it simple for customers to locate the precise product they seek. Customers can find detailed product information on the well-designed, navigable product listing page. Amazon's product listing page is a fantastic illustration of how to make a successful product listing page, thanks to its extensive selection of product filters, payment options, and free shipping.
How Replo Can Help You Rank Higher
With a little help and some design background, Replo can help you rank higher with:
Designed For Serious E-commerce Teams
Replo was designed with serious eCommerce teams in mind. Iterating quickly and adhering to your brand is essential whether you work in performance marketing or as an agency designer. On Replo, you can save and reuse any section on any page, as well as copy and paste entire pages or sections with a single keyboard shortcut. Replo's system for saved templates allows brands to quickly create new pages while maintaining the consistency of their content.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Gives You the Power To Control Your Destiny
Replo offers a user interface with a comprehensive HTML/CSS feature set. Existing applications only go as far as "good enough," but they are never perfect. Every marketing and design team has experienced this: there's an icon you can't change the color of, an image you can't get to animate, or a button that adds an item to the cart but doesn't allow users to proceed directly to the checkout. Replo takes a fundamentally different tack and makes each component's styles, interactions, and animations fully customizable.
Designed For Shopify
No solution exists in a vacuum. In order to grow their business, teams are increasingly using 3rd-party services for analytics, merchandising, and subscriptions. Any useful solution in this field needs to work seamlessly with applications that brands already adore. You can access your Shopify data, including product and collection data, with Replo. As a result, you can quickly and easily monitor your analytics to determine what's working and what isn't so that you can immediately make changes.
Final Thoughts
Creating a high-converting product listing page is an essential part of any digital marketing strategy. If done right, it can help you capture leads, boost conversions, and drive sales. And while it may seem like a daunting task, the good news is that anyone can create an effective landing page with the right tools and strategies. So next time you want to create a product listing page, remember to keep these tips in mind, and you’ll be able to create one that converts!
However, if you don’t have the time or need assistance taking your Shopify store to the next level, Replo can help! With our pre-built Shopify landing pages, you can easily customize and launch a professional, high-converting landing page that is sure to bring in more leads and sales in no time!
So, book a demo today and let us help you take your eCommerce business to the next level!