Have you ever seen someone trying to put together a jigsaw puzzle? With the puzzle pieces littered everywhere, you can barely make sense of it. That is exactly how a customer sees a bad product listing page. Your customers cannot buy if they do not understand how the listing page works.
That is where optimization comes in. These are proven product listing strategies that can help you convert shoppers into buyers. In this article, we will discuss the different strategies and techniques you can use to optimize your product listing page and maximize your conversions.
What Is A Product Listing Page?
A product listing page (PLP) is a website page that displays a list of products organized by category or search query. They take customers to personalized product detail pages where they can learn more about a product and add items to their cart. The listing is frequently in grid form and displays several products grouped together based on a category, subcategory, or specific website filters that aid in product discovery. PLPs are also known as category pages or category landing pages.
Product listing pages should be designed with the customer in mind. They should be easy to navigate, visually appealing, and provide customers with all the necessary information about the products. Additionally, product listing pages should be optimized for search engine optimization (SEO) to ensure customers can find them easily.
Why Is It Important To Optimize Your Product Listing Page?
It might interest you to know that a majority of small to medium eCommerce businesses are experiencing stunted growth because of poor product listing page design.
Optimizing your product listing page can help you create a better shopping experience for your customers. By making it easier for customers to find the products they are looking for and providing them with detailed product information, customers are more likely to make a purchase. Additionally, optimizing your product listing page can help you increase your visibility in search engine results, which can help drive more traffic to your website.
Optimizing your product listing page can also help you stand out from the crowd. You can develop a product listing page that stands out from the competition and helps you improve conversions by giving detailed product information, high-quality product photos, and distinctive descriptions.
Product Listing Strategies To Convert
Here are some proven product listing strategies that can help you convert shoppers into buyers:
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Feature Related And Recently Added Products
By featuring related products, you can encourage shoppers to explore more products and increase their chances of making a purchase. For example, if a customer is looking at a specific item, you can suggest other items that are similar or related to the one they’re looking at. This encourages customers to browse more and increases the likelihood of them finding something they like.
Optimize Page Layout And Speed
Page layout and speed are essential elements of a product listing page that can have a huge impact on conversions. When shoppers visit a product page, they want to be able to find the information they need quickly and easily. If the page is slow to load or the layout is confusing, shoppers may get frustrated and leave the page without making a purchase.
Here are a few tips to help you optimize your page layout and speed:
- Optimize your images: Make sure that your product images are optimized for the web. This will help to reduce the page load time and ensure that the images don’t take up too much space on the page.
- Reduce clutter: Keep the page layout simple and clean. Too much clutter can be confusing and overwhelming for shoppers.
- Use whitespace: Use whitespace to create a sense of order and organization on the page.
- Use a responsive design: A responsive design will ensure that your product page appears amazing on all devices. This will improve the user experience and make it easier for shoppers to locate what they're searching for.
- Use a caching plugin: A caching plugin can help to improve the page load time by caching certain elements of the page.
Pay Attention To Mobile Optimization
With the majority of shoppers now using their smartphones to shop online, it’s important that your product listing pages are optimized for mobile devices.
There are a few crucial factors to consider when optimizing your product listing pages for mobile. To begin, ensure that your page is responsive and appears well on any size device. Be sure that your page loads quickly and that all images, videos, and text are optimized for smaller screen.
Another important element of mobile optimization is making sure that your product pages are easy to navigate. By ensuring that all buttons and links are easily accessible, shoppers can quickly find the information they are looking for.
Use High Quality Product Images And Videos For Your Products
One of the obvious disadvantages of shopping online is the inability to touch, feel, or physically examine a product. As a result, high-quality product images and other visuals can contribute to a similarly helpful experience.
Product images and videos can be used to showcase the features, benefits, and unique selling points of your products. They can also be used to provide customers with a better understanding of how the product looks and works in real life.
Write Unique Descriptions For Your Products
It’s not just about writing something that looks good; it’s about making sure that your descriptions are detailed, accurate, and engaging.
When writing a product description, you should focus on the following:
- Use language that resonates with your target audience.
- Focus on the benefits of the product.
- Use keywords. Make sure that you’re including relevant keywords in your descriptions to help with SEO and to help customers find your products in search results.
- Make sure that the information you’re providing is accurate and up-to-date.
- Ensure the description is interesting and engaging enough to keep the customer's attention and persuade them to take action.
- Include a call to action.
Keep The Best On Top
It is important to showcase your best-selling products first on your product listing page.
If a shopper lands on this page and finds products that have received excellent ratings or have been purchased by a large number of individuals, they might assume that the brand is doing something right and are more inclined to trust and purchase from your business.
When deciding which products to feature at the top of the page, consider the items that have the highest sales and the most reviews. This will help to give customers the confidence that they are buying a quality product.
Additionally, you can also showcase products that are related to the items customers are already viewing. For example, if someone is looking at a particular dress, you could feature other dresses in the same style or color at the top of the page.
Include Product Reviews
When it comes to product reviews, there are several things you can do to make sure they are effective and helpful.
- Include reviews from verified customers.
- Be sure to include reviews from customers who have purchased the product.
- Make sure to include both positive and negative reviews. This will give customers a balanced view of the product and help them decide if it is the right product for them.
Make Your 'On Sale' Products Stand Out
One way to make your ‘on sale’ products stand out is to use eye-catching visuals. This could include a bright-colored banner or a bold call-to-action button. You can also use animation or video to draw attention to your on sale products.
Another way to make your ‘on sale’ products stand out is to use pricing strategies to your advantage. Consider offering discounts for bulk purchases, or for customers who sign up for a loyalty program. You can also offer free shipping on certain products to entice customers.
Use Quick Add Buttons
Quick add buttons are a great way to make it easier for shoppers to add products to their carts. They can also help to increase your conversion rate as it simplifies the checkout process for customers. Quick add buttons allow shoppers to add items to their cart without having to go to the product page and select their desired options. This makes the process much faster and easier for shoppers, which can lead to more sales.
Optimize Bullet Points
Bullet points are an important element of product listing pages and can have a significant effect on conversions. When used correctly, they can help shoppers quickly understand the key features and benefits of a product. Here are some tips for optimizing bullet points:
- Make sure they are concise and easy to read.
- Use keywords to help shoppers find the product.
- Keep the bullet points relevant to the product and focus on features that are most important to shoppers.
- Highlight any special features or benefits that make the product stand out from the competition.
- Use bullet points to show the product’s value and how it can solve shoppers’ problems.
- Keep the bullet points organized and use bullet symbols to make them stand out.
Use Side Scroll Feature For Product Variants
Product variants are a great way to give customers more options when selecting a product. By offering multiple variations of the same product, customers can choose the one that best suits their needs. But displaying all the variants on the same page can be overwhelming, especially if there are a lot of them. This is where the side scroll feature comes in handy.
The side scroll feature is a great way to keep product variants organized and easily accessible. It allows customers to quickly view all the variants of a product without having to scroll through a long list or page. It also makes it easier for customers to compare different variants and make an informed decision.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Highlight Benefits And Features
When highlighting the benefits and features of your products, focus on the most important ones. Start by listing the features and then explain the benefits of each one. For example, if you’re selling a laptop, you could list the processor type, RAM, storage capacity, and graphics card.
Then explain why each feature is beneficial, such as how a faster processor allows for faster loading times, more RAM allows for more multitasking, more storage space means more room for files and programs, and a better graphics card allows for better gaming performance.
Offer A Live Chat On Key Pages
Live chat allows customers to ask questions and get answers quickly, which can help them make an informed decision about their purchase. It also gives customers the opportunity to ask for help or advice from a real person, which can be invaluable in helping them make the right choice. Live chat can also be used to provide personalized service, which can help to build customer loyalty and trust.
Provide Social Proof And Guarantees
Social proof is a psychological phenomenon in which people are influenced by the actions of others. It’s a powerful tool for increasing conversions, as it helps to build trust and credibility with potential customers.
One of the most effective ways to provide social proof is to include customer reviews and ratings on your product listing pages. Reviews are a great way to show potential customers that other people have used and enjoyed your products. You can also include testimonials from satisfied customers and a badge or logo that shows that your product is verified by a third party. This helps to build trust and credibility with potential customers, as it shows that your product has been tested and approved by a reputable source.
Write A Winning Product Title With Keywords
A well-crafted product title can help your product stand out from the competition, attract the right customers, and increase your conversion rate.
When writing a product title, it's important to use keywords that accurately describe the product and are relevant to your target audience. This will help customers find your product more easily and make it more likely that they'll click on it. Additionally, including keywords in your product title can help you rank higher in search engine results, driving more organic traffic to your listing.
Final Thoughts
Optimizing your product listings is an essential part of creating a successful online store. By utilizing the strategies outlined above, you can increase your conversion rate and maximize your online sales. Product listing optimization requires attention to detail and a commitment to providing the highest quality customer experience possible.
When done correctly, product listings can be a powerful tool to drive traffic and conversions, ultimately helping your business reach its full potential.
FAQs
How can promotions help a product listing?
Promotions can help a product listing by increasing visibility and driving sales. Promotions can also help differentiate the product from competitors and create a sense of urgency.
What are the best practices for using keywords in product listings?
The best practices for using keywords in product listings include using relevant keywords, including long-tail keywords, and avoiding keyword stuffing.
How can you optimize product titles for SEO?
To optimize product titles for SEO, use targeted keywords, include brand names, and use keyword modifiers.