It’s no secret that eCommerce businesses rely on conversion rates to remain profitable. Conversion rate is a measure of how many visitors to your website actually make a purchase. A good conversion rate is essential for any eCommerce business, as it helps to increase sales and customer satisfaction.
You may be concerned about how a low conversion rate will affect your eCommerce website.
Your bottom line will suffer if visitors aren't converting at all or if the conversion rate suddenly drops. What if there was a way to get those lost sales and leads back? Finding the root cause is the first step. A low conversion rate could have a variety of causes, which we'll examine in this article.
In the course of this article, you'll understand what caused your low conversion rate and how to fix it, allowing you to increase your eCommerce conversions and increase your sales and revenue.
What Does "Conversion Rate" Mean?
Conversion rate is a metric used to measure the success of an ecommerce website. It is the percentage of website visitors who engage in the desired action, such as making a purchase or subscribing to a newsletter. To put it another way, it is the percentage of visitors who make a purchase or complete the desired action.
Your conversion rate, for instance, would be 1% if your website had 1000 visitors and 10 of them made purchases. It is a crucial metric for eCommerce companies because it enables them to assess the success of their marketing initiatives and website layout.
Your eCommerce website will be more successful if your conversion rate is higher. It's crucial to regularly monitor your conversion rate so you can spot areas for development. You can monitor your conversion rate using programs like Google Analytics. This information can help you change your website and marketing strategies to boost conversion rates.
Why Is A Good eCommerce Conversion Rate Important?
A good eCommerce conversion rate is important for any online business. It serves as a gauge of how well your website does at turning visitors into paying customers. More visitors are performing the desired action, such as making a purchase, signing up for a newsletter, or downloading an app, when the conversion rate is high. On the other hand, a low conversion rate shows that there are problems with your website that are keeping visitors from taking the desired action.
It is impossible to overstate the significance of a high eCommerce conversion rate. More customers and revenue for your company come from a high conversion rate. It also means that you're giving your customers a better experience, which may increase their loyalty to you and boost the image of your company.
A good eCommerce conversion rate also helps you to optimize your website for better results. You can pinpoint areas of your website that need improvement and concentrate your efforts on making those changes by monitoring your conversion rate. A high eCommerce conversion rate will help you make sure that your website is giving your visitors the best possible experience, which will increase sales and revenue.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
7 Reasons Your E-commerce Conversion Rate Is Low
Conversion rate is one of the most important metrics to monitor if you operate an online store. It is a measurement of the number of website visitors who go on to make a purchase. Low conversion rates can have a significant negative effect on your company, leading to lost sales and lower customer satisfaction.
Your Site Isn't Mobile-Friendly
It is very important for an eCommerce business to have a mobile-friendly website. Customers expect a seamless shopping experience on their mobile devices since more than half of all online purchases are made on these devices. Your eCommerce site is losing out on a sizable portion of potential customers if it isn't mobile-optimized.
Customers using mobile devices to access your eCommerce site are likely to run into a number of issues. Your website may be challenging to use, with improperly displayed images and a lengthy and slow checkout process. All of these problems may result in a bad user experience and a lower conversion rate.
You must make sure that your eCommerce site is optimized for mobile devices if you want to guarantee that it is mobile-friendly. This means that your website should be responsive, meaning it can adapt to any screen size. Additionally, make sure that the checkout process is quick and simple to use and that all images are optimized for mobile viewing.
Lack Of Social Proof
When it comes to ecommerce conversions, social proof is a crucial factor. Customers want to know that the product has been used by others who were pleased with it. Customers are enticed to buy because of this and trust is increased as a result.
Unfortunately, many ecommerce stores lack social proof. Without it, customers might be reluctant to buy, especially if they don't know the brand or the product.
There are several ways to incorporate social proof into your ecommerce store. Customer ratings and reviews, customer-submitted product photos, and even influencer endorsements are all acceptable inclusions. Customers will be inspired to buy as a result, fostering trust.
Customers Suffer From Decision Paralysis
The concept of decision paralysis is simple: when customers are presented with too many options, they become overwhelmed and unable to make a decision. This is a common problem in eCommerce, where customers are presented with a large selection of products, making it difficult to choose the right one.
This is especially true when it comes to more expensive items. Customers may be hesitant to make a big purchase if they’re not sure they’re choosing the right product. They may feel overwhelmed by the options and end up not buying anything at all.
This is why it’s important to provide customers with the right amount of information to make an informed decision. You should provide detailed product information, customer reviews, and other helpful resources to give customers the information they need to make an informed decision.
You should also consider offering fewer product choices. Too many options can lead to decision paralysis, so narrowing down your selection can help customers make a more informed decision.
Poor Imagery And Media For Product Pages
The images on your product pages are crucial when it comes to eCommerce. People want to see what they're going to buy, and if the photos and other media you offer are of poor quality, they won't be able to do so. A low conversion rate can result from this because it can cause confusion and even frustration.
The product should be clearly depicted in high-resolution images that you provide. Make sure to include pictures of the item from various angles, as in the case of clothing, so that customers can get a complete view. Additionally, it's critical to offer up-close pictures of any particulars the customer might find significant.
Inconsistent Brand Message
When it comes to eCommerce, having a consistent brand message is essential for creating a positive customer experience and driving conversions. A consistent brand message helps customers to understand who you are and what you stand for, and it helps to build trust and loyalty. When customers feel connected to your brand, they are more likely to purchase from you.
Unfortunately, a lot of online stores have trouble maintaining a consistent brand message. The store's website, social media accounts, email campaigns, and other components may not be properly aligned with the brand's message due to a lack of resources or simply a lack of time. The most common signs of an inconsistent brand message include:
- Different messaging across different channels
- Inconsistent tone, language, and imagery
- Lack of cohesiveness between the website, social media, and email campaigns
- Poorly designed logos and graphics
These inconsistencies can lead to confusion and distrust among customers, resulting in a lower conversion rate. To ensure that your brand message is consistent across all channels, it’s important to have a clear and concise brand message that is communicated consistently and effectively.
Customers Have To Refill Personal Info Every Time
Customers want convenience when it comes to eCommerce. This indicates that they want to be able to shop quickly and easily without constantly filling out forms. Unfortunately, a lot of online shops demand that customers enter their personal data again each time they make a purchase. This can be very time-consuming and frustrating, and it may cause customers to abandon their shopping carts in the middle of a transaction.
Making the checkout procedure as simple as possible is crucial. Customers may become irritated and choose to shop somewhere else if they are required to enter their personal information more than once. Consider integrating a "remember me" feature into your checkout process to prevent this. Customers will be able to save their personal data in this way so they won't need to enter it each time they make a purchase.
Another option is to add a "guest checkout" feature. Customers will be able to buy without having to make an account thanks to this. This can be a great way to cut down on the time it takes for customers to complete forms, and it can also help cut down on the number of abandoned carts.
Last but not least, make sure you are using a secure payment method. When making a purchase, customers want to feel secure because if they don't, they might not finish the transaction. So that customers can confidently make purchases, make sure your payment system is current and secure.
You can increase your eCommerce conversion rate by streamlining and securing the checkout process as much as you can. Customers are more likely to finish their transactions if they don't have to repeatedly enter their personal information and if they feel secure doing so.
Confusing Or Difficult Checkout Process
When customers shop online, the checkout process is the last hurdle they have to overcome before making a purchase. Customers are more likely to abandon their shopping carts and never finish the transaction if it is too difficult or confusing. This is why having an easy-to-use checkout process is crucial for any eCommerce company.
Unfortunately, a low conversion rate can be caused by the confusing or challenging checkout process on many eCommerce websites. Customers may feel overburdened by the amount of data they must submit or the number of steps they must take to complete the transaction. Customers may eventually leave their shopping carts as a result of this frustration and confusion.
Consider streamlining the procedure to make sure your checkout process is easy to understand. You can, for instance, cut down on the steps customers must take by getting rid of any forms or fields that aren't necessary. Customers can be given a progress indicator that lets them know where they are in the checkout process. Customers may feel more in control and less overwhelmed as a result.
Additionally, make sure that customers have the option to save their payment information for future purchases and that the checkout process is secure. This can increase your conversion rate and make it simpler for customers to make future purchases from you.
Finally, you should consider testing different checkout processes to see which one works best for your customers. A/B testing can help you determine which checkout process is most effective and can help you make any necessary improvements.
Competitors Are Advertising On Your Site
Your ecommerce conversion rate may be significantly hampered by competitors' advertisements on your website. Customers' trust in your company may be shaken if they see advertisements for rival businesses on your website. Additionally, customers may be deterred from completing their purchase when they see advertisements from rival businesses, which lowers conversion rates.
The good news is that you can take precautions to stop rivals from placing advertisements on your website. Use of an ad blocker is one of the best solutions. Software tools called ad blockers stop advertisements from showing up on your website. They can be used to prevent advertisements from rival brands and other businesses from showing up on your website.
Using an ad network is an additional solution. A platform called an ad network gives you the ability to choose which advertisements show up on your website. You have the option to either completely block competitor ads or to only display advertisements from businesses you trust.
The businesses that are advertising on your website can also be contacted and asked to stop. The majority of businesses will accede to your request because they don't want to jeopardize their relationship with you.
These actions will help you prevent competitor ads from showing up on your website, which will increase your eCommerce conversion rate.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Other Tips To Make Your Conversion Rate Grow
Improving your eCommerce conversion rate is an ongoing process, and there are a number of ways to make your rate grow. Here are some tips to help you get started:
- Offer Free Shipping: One of the best ways to increase your conversion rate is to offer free shipping on orders over a certain amount. This will encourage customers to buy more from your store and make it more likely that they will complete the checkout process.
- Offer Multiple Payment Options: Customers want to be able to choose how they pay for their purchases. Offering multiple payment options such as credit cards, PayPal, and Apple Pay will make it much easier for customers to complete their purchases.
- Optimize Your Checkout Page: The checkout page is the most important page in your store. Make sure that it is optimized for conversion by removing any unnecessary fields, offering a progress bar, and displaying clear instructions.
- Offer Live Chat: Live chat is a great way to provide customers with help if they have any questions or concerns. This will help them feel more confident in their purchase and make it more likely that they will complete the checkout process.
- Offer Loyalty Programs: Loyalty programs are a great way to encourage customers to come back and make more purchases. Offering discounts, rewards, and other incentives will help customers feel appreciated and make them more likely to come back.
- Use Retargeting Ads: Retargeting ads are a great way to keep your brand in front of customers who have visited your store but didn’t make a purchase. This will help you stay top of mind and encourage customers to come back and make a purchase.
- Improve Your Site Speed: Site speed is one of the most important factors when it comes to conversion rate. Make sure that your site loads quickly and that customers don’t have to wait too long for pages to load.
By following these tips, you can make sure that your eCommerce conversion rate is as high as possible. With a little effort, you can make sure that your store is optimized for conversion and that customers feel confident in their purchases.
Final Thoughts
When it comes to a good conversion rate, there is no correct response. Naturally, you want to outperform the norm and succeed in business. If your conversion rates are low, the causes are simple to look into and address.
You must conduct tests and determine what is effective if your conversion rate is low. Simply changing the color of the CTA button can occasionally cause the conversion rate to increase exponentially because it is the kind of thing where a small change can have a significant impact.
Concentrate on implementing one or two changes at once, make minor adjustments to your strategy as necessary, and then monitor the metrics to see the outcomes.
Never settle for anything, everyone is looking for better ways to increase their conversion rates and generate growth in their business, and so should you. Let Replo help boost your conversions today!
FAQs
What Is Considered A Good Conversion Rate?
Generally speaking, a good conversion rate is any rate that’s higher than the industry average. The average conversion rate for ecommerce sites is around 2-3%, so any rate above that is considered good. However, it’s important to remember that the average conversion rate for ecommerce sites can vary depending on the industry and the type of product being sold.
How Can I Use A/B Testing To Improve Ecommerce Conversion Rates?
A/B testing is a great way to improve your ecommerce conversion rate. A/B testing involves testing different versions of a page or website to see which one performs better. For example, you could test different versions of a product page to see which one encourages customers to make a purchase. You could also test different versions of a checkout page to see which one leads to more successful transactions.
How Often Should I Track My Ecommerce Conversion Rate?
It's crucial to regularly monitor your eCommerce conversion rate. To spot any alterations or patterns in your conversion rate over time, you should monitor it at least once a month. You can use this to find out if there are any areas that could use improvement in order to boost your conversion rate.
Tools Can I Use To Track My Ecommerce Conversion Rate?
Your ecommerce conversion rate can be tracked using a variety of tools. Given that it offers thorough reports on website traffic and conversions, Google Analytics is a great tool for monitoring your conversion rate. As they offer heatmaps and other visualizations of user behavior on your website, other tools like Hotjar and Crazy Egg can also be used to track your conversion rate.