In today's digital age, having a website is a must for any business or organization looking to establish an online presence. And while many elements go into creating a successful website, one important component that can significantly impact user engagement and conversion rates is the splash page.
However, it's important to understand the latest trends and insights in this area to create a splash page that truly stands out and drives high conversion rates. That's why we've compiled a list of 11 examples of splash pages, along with key trends and insights, to help you design a successful splash page for your website.
But if you lack the expertise and time to design and develop your own splash page, don't worry - Replo is here to help! We offer a library of pre-built templates that you can easily customize to create a stunning and effective splash page that fits your brand and goals. So, whether you're an experienced web designer or a business owner with no coding skills, Replo has got you covered.
Schedule a personalized demo today, and let us show you how our platform can help you create a powerful splash page that drives conversions and boosts your online presence.
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What Are Splash Pages?
Splash pages are typically introductory web pages that appear when a user first navigates to a website. They are usually designed to be visually appealing, with high-quality graphics, animations, and other multimedia elements. They also contain interactive elements, such as forms, surveys, and quizzes.
The purpose of a splash page can vary, but often they are used to promote a specific product or service, highlight a new feature or promotion, or simply provide a visually engaging welcome to the user.
Splash pages are a great way to engage visitors and provide them with important information.
Splash Page vs. Landing Page
These two pages may seem similar at first glance, but they're quite different. Think of them like a roller coaster and a guided tour; both are fun but provide very different experiences.
Splash pages are all about creating a memorable experience for the user. They have bold colors, eye-catching animations, and attention-grabbing headlines. This makes them effective for capturing the user's attention and creating a sense of excitement and anticipation.
On the other hand, landing pages are more like a guided tour - designed to help the user achieve a specific goal. Landing pages provide targeted information with a clear call-to-action that encourages the user to take a specific action, such as making a purchase or signing up for a newsletter.
So, which one is better? Well, it depends on your goals.
Why Are Splash Pages Important?
The importance of splash pages cannot be overstated. They are an integral part of any website. But why are splash pages so important? Find out!
Splash pages can be used to provide important information to visitors, such as site maintenance or upcoming events. By displaying such information prominently, a splash page can help visitors understand what to expect and avoid frustration or confusion.
Another great use of splash pages is to welcome visitors to your website and introduce them to your brand and products. They can also be used to direct visitors to specific areas of your website, such as a product page or a sign-up form.
Also, a splash page can be highly effective in creating a memorable and visually stunning first impression for visitors. With striking imagery and well-crafted copy, a splash page can set the tone for the entire user experience, capturing attention and creating a lasting impact.
Benefits Of Splash Pages
Here are some benefits of splash pages:
- Effective at capturing the attention of visitors and increasing conversions.
- Provide a personalized experience to each visitor, allowing you to tailor your content based on the user’s interests and preferences.
- Help with access restrictions. With your splash page, you can ask a qualifying question, like a visitor’s age, affiliation, or for their login credentials.
- Splash pages can be effective tools for promoting specific campaigns, products, or services.
Disadvantages Of Splash Pages
While they can be visually appealing, they have several disadvantages that negatively affect the user experience and website performance.
Let’s have a look at some of the main disadvantages of splash pages:
- Can distract visitors from the main content of the website. In some studies, 25% of visitors left a site right after seeing a splash page instead of heading into the website itself. (1)
- They are often designed with large images and animations that may not be mobile-friendly, resulting in a poor user experience on mobile devices.
- Splash pages can also be difficult to optimize for search engine rankings.
- They can be challenging to update and maintain, as they require constant attention to keep them fresh and relevant.
- Can be difficult to test and measure, making it difficult to track the effectiveness of the page.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
How To Make A Splash Page
For a few tips on creating a splash page, see below:
Choose Your Platform
You can create a splash page using a website builder or by coding it yourself. However, if you want to save yourself some time and effort, consider using a platform like Replo.
At Replo, we offer a library of pre-built customizable templates that are designed to help you create engaging and effective splash pages. Additionally, we offer built-in analytics tools that allow you to track your page's performance and make data-driven decisions about how to optimize it for higher conversions.
Book a demo today, and let us show you how Replo can help you create a high-converting splash page.
Choose Your Design Elements
A splash page should be visually appealing and attention-grabbing. Consider using a high-quality image or video that is relevant to your message.
Make Your Splash Page Design Responsive
Work with your designers or choose a responsive template in your site builder to ensure your splash page adjusts according to the screen width of each visitor. This will enable mobile device users to access your splash page.
Keep It Simple
Keep the content and design of your splash page simple and easy to navigate. Avoid clutter and too much text, as this can overwhelm visitors and discourage them from exploring your website.
Monitor And Analyze Results
Once your splash page is live, monitor its performance and analyze the results. Use analytics tools to track traffic, bounce rates, and conversion rates.
Key Elements Of High Converting Splash Page
When it comes to creating a successful splash page, certain elements need to be present to ensure a high conversion rate. The elements of a splash page include:
Clear And Compelling Headline
The headline of your splash page should be attention-grabbing and relevant to your offer. It should also be short and to the point, as visitors should be able to quickly understand what the page is about.
Design
Your page should be well-organized and feature high-quality visuals and images. Additionally, you should use contrasting colors to ensure that the most important elements stand out.
A Product Feature List
If your splash page advertises a product, listing the features of such a product can help make the splash page more effective. Since splash pages have minimal text, consider keeping your feature list in brief bullet points.
Concise And Persuasive Copy
Your copy should be brief, engaging, and persuasive. Highlight the benefits of your offer, and explain why visitors should take action.
A Trust Indicator
A trust indicator is a verification that customers trust. This can include testimonials from customers who have used your product or service, as well as industry experts who can vouch for the quality of your offering.
You can also include social media posts, reviews, and ratings from customers who have used your product or service.
Call-To-Action (CTA)
Your CTA should be clear and concise. It should also be prominently featured on the page and should be easy to find.
11 Splash Page Examples That Convert
If others are getting it right, so can you. To help you create a successful splash page, here are 11 examples of high-conversion splash pages.
- H&M (Country/Language Preference Splash Page)
H&M (Hennes & Mauritz) is a popular global fashion retailer that operates in numerous countries around the world.
To ensure that customers have a personalized and localized shopping experience, H&M implemented a country/language preference splash page.
This splash page allows customers to select their preferred country and language before accessing the main website. - White Claw (Age Verification Splash Page)
White Claw, the popular hard seltzer brand, uses an age verification splash page to ensure that visitors to their website are of legal drinking age.
The splash page features a straightforward design with a checkbox to confirm that the visitor is over 21 years old. The page also allows customers to select their preferred country and language before accessing the main website. - Facebook (Login Splash Page)
Facebook has a login splash page that’s designed to capture user data and encourage people to sign up. The splash page features a minimalistic design with a large blue “Sign Up” button and a simple form that asks for basic information such as name, email, and password. - Shiseido (Promotion Splash Page)
Shiseido is a Japanese cosmetics company that produces a variety of beauty products and cosmetics. The page is visually appealing and easy to navigate, and the interactive elements and promotional offers are designed to capture visitors' attention and encourage them to explore the products. - DGMG (Membership Splash Page)
DGMG is a digital media company that creates content for leading global brands. They have implemented a membership splash page to ensure that their members can access the content they are looking for.
This page allows users to sign up for a membership, which will then give them access to exclusive content. - The Washington Post (Paywall Splash Page)
The Washington Post has recently implemented a paywall splash page to help them monetize their content. This paywall requires readers to pay for access to the content, and the splash page is used to explain the payment process and inform readers about the different payment options.
The splash page also helps to encourage readers to become subscribers by providing them with an incentive, such as a discounted subscription rate or access to exclusive content. - Resident Evil (Announcement Splash Page)
Resident Evil, the popular horror video game series, is no stranger to using splash pages. Resident Evil uses a splash page to inform users that all of the various Resident Evil sub brands will be migrated to a single Resident Evil website in a few months. On their website, they also use a splash page to announce new releases and updates. - Audi (Website Portal Splash Page)
Audi is a well-known luxury car brand that has been around for decades. They recently launched a website portal splash page to direct visitors to two different websites: Audi of America and International Audi. - Crazyegg (Free Trial Splash Page)
Crazyegg is a powerful website analytics tool that helps businesses understand how visitors interact with their websites. Crazyegg has implemented a free trial splash page to increase conversions to encourage visitors to sign up for their free trial. - Coty (Disclaimer Splash Page)
Coty, an international luxury retail brand conglomerate, uses a splash page (you can’t enter the site without first checking a box). The Coty cookie policy splash pages help to protect users' privacy. - Drake Waterfowl (Newsletter Splash Page)
Drake Waterfowl is a hunting apparel and gear company that specializes in providing high-quality products to hunters. Drake Waterfowl Systems created a newsletter splash page with a CTA to opt-in and become a subscriber, usually to receive a discount.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
How Can Replo Help You Create High-Converting Splash Pages?
Replo offers a range of mobile and desktop templates and drag-and-drop builders you can choose from. This makes it super easy to customize your splash page to meet your specific needs.
With Replo, you'll also have access to a suite of analytics and optimization tools to help you track and improve your page's performance.
If you would love to skip the ‘DIY’ concept, you can choose to hire our top professional web designer or marketing specialist to help you create a customized splash page. These experts can provide valuable guidance and advice on the best strategies to improve your page's performance.
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Final Thoughts
Splash pages can be a powerful tool to increase your website’s conversion rate. With the right design, content, and optimization, you can create an effective splash page that will capture the attention of your visitors and encourage them to take the desired action.
Keep in mind that a successful splash page should be tailored to your audience and should be concise and to the point. Utilize the examples above to get an idea of how to create an effective splash page that will increase your website’s conversion rate and help scale your business.
Are you worried about getting started on creating or optimizing your splash page? Simply reach out to us today! Also, you can check out our library for inspirational designs! Our templates are both mobile and desktop friendly.
Check out these articles to learn more about splash and landing pages:
- What Is A Splash Page? The Ultimate Guide + Examples!
- Designing High-Converting Landing Pages With Replo
- How To Optimize Your Call To Action For Your Landing Page
Sources:
- Kyrnin, J. (2021, February 25). Think twice before putting a splash page on your website. ThoughtCo. Retrieved from https://www.thoughtco.com/splash-pages-pros-cons-3469116#:~:text=In%20fact%2C%20in%20some%20studies,instead%2C%20you%20pushed%20them%20away.
FAQs
What is a realistic conversion rate?
A realistic conversion rate can vary widely depending on the industry, the product or service offered, the target audience, and the effectiveness of the marketing and sales strategies.
But generally, a conversion rate refers to the percentage of website visitors or potential customers who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
Do splash pages affect SEO?
No, splash pages do not affect SEO directly. However, if the splash page contains content that is relevant to the website, then it can indirectly affect SEO because it can contain keywords that can help the website show up in search engine results.
What is the best resolution for a splash page?
The best resolution for a splash page will depend on the type of page you are creating and the device that it will be viewed on.
Generally, it is best to design your splash page for a resolution of 1280x720 or higher to ensure it looks great on all devices.
How much does a splash page cost?
The cost of a splash page can vary depending on several factors, such as the complexity of the design, the level of interactivity required, and the skill level of the designer.
A simple splash page may cost a few hundred dollars, while a more complex and custom-designed page with advanced functionality could cost several thousand dollars.
It's best to consult a web design professional to get an accurate estimate for your needs and requirements.