One of the most challenging aspects of running a successful business is obtaining data from numerous channels and attempting to align it for critical business decisions. Many business owners find themselves moving between tabs while seeking to connect the dots between various data and monitoring systems. This task can be time-consuming and rigorous. But, with Triple Whale, you can as well bid those endless hassles goodbye.
Triple Whale is an eCommerce analytics and marketing attribution platform that is cloud-based and gives a consolidated view of consumer data across the web, mobile, social, and email sources. It also offers predictive analytics and real-time notifications to help users make smarter marketing campaign selections.
With TripleWhale, you can be sure that you are getting the most out of your digital marketing efforts. In this article, We'll cover the following topics to help you better understand how you can transform your data into growth using Triple Whale:
- What does Triple Whale do?
- How does Triple Whale work?
- Triple Whale Key features
- Triple Whale Pros and Cons
By the end of this guide, you'll know how Triple Whale works and if it's the ideal platform for your business.
What Does Triple Whale Do?
Triple Whale is a digital marketing platform that supports businesses of all sizes in enhancing their online presence, increasing website traffic, and producing more leads and sales.
Triple Whale is the first all-in-one ecommerce operating system in the world. It offers e-commerce businesses a simple, fast, and transparent view of the metrics that matter thanks to its robust data aggregations, visualizations, and enhanced attribution tracking.
It also provides a comprehensive assessment of a company's performance by summarizing all marketing data into a single, customized dashboard, all while utilizing seamless interfaces with industry-leading applications and networks like Shopify, Klaviyo, and Facebook.
In addition, Triple Whale is the only software solution that provides full-featured mobile apps for both iOS and Android, giving users access to real-time performance data whenever and wherever they choose.
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How Does Triple Whale Work?
You can integrate Triple Whale with every element of your online presence and e-commerce store after you create and log into your account. Triple Whale uses its unique Triple Pixel to track first-party consumer purchase data right down to the ad level, in contrast to other technologies that depend on modeled data and assumptions for attribution.
Users can purchase triple whale's special server-side pixel and add it to any e-commerce site to instantly see where customers are coming from, what they are purchasing, and how marketing teams can better target them in the future.
Your storefront and the Triple Whale app work together flawlessly. You may link your various marketing channels, including Snapchat, TikTok, Facebook Ads, Google Ads, Google Analytics, and Google Ads, in the Integrations tab within settings. It also saves you time by removing the need to log into numerous platforms, makes complicated data simpler, and keeps you informed with reports that are simple to understand.
Furthermore, Triple Whale provides limitless users and store integrations, automated email and Slack reporting, Mean, Median, and Mode AOV statistics, LTV and Cohort Analysis, Product Journeys, and a number of other potent features designed to provide ecommerce businesses greater insight into their data.
Triple Whale Key Features
Triple Whale has lots of interesting features that have been deemed helpful and supercool by many users. Here are some of the key features that make Triple Whale stand out from the competition:
Triple Whale Pixel: One of Triple Whale's most potent features is Triple Pixel. You can access this tool's complete features on the Triple Pixel Page. This can enable you to trace your customers' journey by tracking their events on your storefront. You may monitor performance metrics like the number of orders, the value of conversions, the cost per action, add-to-carts, and more. Through the Channel Overlap feature, you can also observe if users interact with your advertising across several platforms (like Facebook and Google Ads). This produces a visual representation of several touchpoints.
Creative Dashboard: The creative dashboard allows you to evaluate the performance of your creative assets. Basically, you can get a detailed picture of how your advertising is performing.
This dashboard lets you divide up your assets into several categories. Take the case if you wish to group your advertising based on CPC or ROAS. This place would allow you to accomplish that. The number of impressions produced by your video adverts could also be analyzed using this dashboard. The fun part, you can isolate the contents and graphics that are most effective.
Customer Insights: You can accurately create a client base profile using the capabilities in this particular platform. With the help of Customer Insights, you can examine statistics like the average order value for a given period of time. You may also consider your best-selling items and the packages that have produced the most upselling.
The Sales Cycle tool also displays how long it takes between orders. This might help you as a vendor by guiding your retargeting time frame. How long you should wait before contacting clients to try to get them to make another purchase, for example, or what are the best ways to build email cadences?
This feature highlights the preferences and routines of your customers by additionally displaying lifetime value statistics like the typical amount spent by consumers over a period of 60 or 90 days.
Cohort Analytics: Another intriguing element of the data aggregator is the cohort analysis and LTV calculations capabilities. Without requiring any complex setting or setup, Triple Whale presents such metrics in simple-to-understand visualizations.
Additionally, Triple Whale can assist you in predicting future earnings for any cohort based on your data history. Each cohort can also be divided based on the first item purchased, a discount code, or any other criterion.
Predictive Calculator: To see your net profit in its entirety and not simply your ROAS, you may input your operational expenses in Triple Whale. Using the Triple Whale calculator, you can calculate how much your profit will change if different factors, such as sales, conversion rates, and so on, change by a certain amount. Using the prediction calculator, you can build data-driven targets and goals for your team.
Triple Whale's other features include:
- Profit Tracking
- All Channel Attribution
- Predictive Analytics
- Advanced Reporting
- Zero Code Metric Builder
- Sales Cycle Tracking
- 60/90 Day LTV Calculations
- Product Bundles
- AOVs (Arbitrary output variables)
- Activity Feed and Portfolio View
- Real-Time MER Tracking
- Currency Conversion.
Triple Whale Pros And Cons
Triple Whale looks like the real deal, but there are pros and cons we have to consider.
Pros
Dashboard Summary: At the top is the main dashboard, to which you can pin data. You may add, delete, and rearrange modules as you see appropriate because this is completely customizable. This enables you to quickly and easily verify important statistics, such as the clicks on your Google advertisements or the total amount spent on Facebook ads.
Report Generator: You can generate reports of your data with titles of your choosing, filtering by the parameters that are most fascinating, like net profit. These reports may then be sent on a predetermined schedule to the email recipients you choose.
Mobile App: You can take your data with you everywhere you go with the help of the Triple Whale iOS and Android apps. Downloading the mobile app is free.
Experienced Team: Triple Whale has a team of experienced professionals who are well-versed in the latest digital marketing strategies. They are dedicated to helping businesses grow their online presence and reach more customers.
Affordable Pricing: Triple Whale offers affordable pricing plans for businesses of all sizes. This makes it easier for businesses to get the digital marketing services they need without breaking the bank.
Cons
Utilizing Triple Whale eCommerce analytics has a few drawbacks, including the potential cost for organizations with lesser yearly revenues. The plans begin at $100 USD per month and increase in price depending on your annual revenues.
To handle and comprehend attribution tracking and eCommerce analytics for your online business, you need a medium-to-advanced skill set.
Dependant on ad coverage: Smaller accounts might not require it. Only really required if you are simultaneously running advertising on many platforms.
Some development skills are required.
Triple Whale Pricing
Triple Whale offers a variety of pricing plans to meet the needs of businesses of all sizes.
- Basic Plan: For new and small businesses, there is a Basic plan. All of Triple Whale's essential components are included, including SEO, PPC, social media, and content marketing. Access to the customer support team and monthly performance reports are also included in this package. The cost of the Basic plan is $99 per month.
- Pro Plan: The Pro plan has all the capabilities of the Basic plan plus extras like A/B testing, comprehensive analytics, and more. It is intended for mid-sized businesses. Access to the customer success team and monthly performance reports are also included. The Pro plan is $299 per month.
- Enterprise Plan: The Enterprise plan is designed for large businesses and includes all the features of the Pro plan, plus additional features such as custom analytics, advanced optimization, and more. This plan also includes access to the customer success team and monthly performance reports. The Enterprise plan is priced at $499/month.
Triple Whale Other Benefits
The ability to embed dashboards for insights on various platforms and websites is another impressive benefit of Triple Whale. You can simply view your Triple Whale dashboards in your Facebook ads or on Shopify. Business owners can easily maintain all of their information in one accessible location.
Triple Whale also combines a multitude of expenses you may need to manage, such as the cost of products sold, sales data, advertising spending, shipping costs, payment gateways, handling fees, and custom spendings such as wages and software.
With Triplewhale you can also:
- Make lifetime value projections and keep an eye on key metrics.
- Keep track of process adjustments to determine how they impact your business.
- Track several stores in one easy-to-use location.
- Incorporate cause and effect elements into your business operations.
- With customer spend input, you may track all areas of business profit
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Final Thoughts
If you’re an ecommerce brand looking for a simple, well-designed platform to help track, analyze, and optimize your ad performance, then Triple Whale is your best shot. It helps you stay on top of everything going on in your business.
Triple Whale is a robust digital marketing solution that can assist organizations of all sizes in turning data into growth. Its comprehensive suite of services will assist you in increasing your online visibility, driving more visitors to your website, and generating more leads and sales.
Triple Whale also offers great value for money, with competitive pricing and other benefits such as 24/7 customer support and a 30-day money-back guarantee. With Triple Whale, you can be confident that your digital marketing efforts are being maximized.
FAQ
What is TripleWhale?
Triple Whale is a data-driven multichannel marketing attribution platform that gives e-commerce enterprises and brands clear and transparent views of all their key metrics. eComOS by Triple Whale centralizes and unifies all key e-Commerce capabilities into a single dashboard.
How Does Triple Whale Work?
Triple Whale uses its unique Triple Pixel to track first-party consumer purchase data right down to the ad level. Users can purchase triple whale's special server-side pixel and add it to any e-commerce site. You can also link your various marketing channels, including Snapchat, TikTok, Facebook Ads, Google Analytics, and Google Ads in the Integrations tab within settings.
What Are The Key Features Of Triple Whale?
Triple Whale offers a variety of features to help you increase your online presence, drive more traffic to your website, and monitor your ads performance. These features include:
- Triple Whale Pixel
- Creative Dashboard
- Customer Insights
- Cohort Analytics
- Predictive Calculator
Triple Whale has other interesting features.
What Are The Pros And Cons Of Using Triple Whale?
The pros of using Triple Whale:
You can take your data with you everywhere you go with the help of the Triple Whale iOS and Android apps. Triple Whale offers affordable pricing plans for businesses of all sizes so it's easy to get the digital marketing services you need without breaking the bank.
Utilizing Triple Whale eCommerce analytics has a few drawbacks, including the potential cost for organizations with lesser yearly revenues, and to handle and comprehend attribution tracking and ecommerce analytics you need a medium-to-advanced skill set.
How Much Does Triple Whale Cost?
The cost of Triple Whale depends on the services you require and the package you choose. The plans begin at $100 USD per month and increase in price depending on your annual revenues.