Guides
Guides to starting and growing a store
Start a business, sell anything online, build a funnel or run creator ads. Each guide ends in a page you can launch.
Guides
31 pages
Start a business
Guides to starting a business, each ending in a site you can launch.
20 pages
Selling guides
How to sell anything online: platforms, fees and real product pages.
6 pages
Funnels
Real DTC sales funnels, from the ad to the offer.
10 pages
UGC
What UGC is, and the creator ads brands keep running, by category.
7 pages
Heatmap guides
Read a click map and a scroll map with a real heatmap from live store sites.
Also worth reading
Shopify AI, explained
What Sidekick, the AI store builder and Shopify Magic do, and where they stop.
How to sell on ChatGPT
How products get into ChatGPT shopping, what your store needs, and where buyers pay.
Sales funnel templates
Start a quiz, advertorial, listicle or offer funnel modeled on real ones.
How to become a UGC creator
What brands buy from UGC creators, shown with ads they keep running.
Small Business Saturday for small shops
When Small Business Saturday is, a four-stage checklist and six ideas for small shops.
49 pages
Glossary
Plain definitions of the ecommerce and marketing terms store owners search.
Browse every guide by topic
Product
- How to sell on ChatGPT
How products get into ChatGPT shopping, what your store needs, and where buyers pay.
Builders
- Payment links, with a sales page
Put a Stripe, PayPal or Square payment link behind a page that sells.
- What a checkout page needs
The checkout page checklist, and three ways to take payment on your site.
- How to take pre-orders
Pre-order vs backorder, three ways to charge, and the US shipping rule.
- Pre-order page examples
Four launch pages brands send ads to, and how to build your own.
Start a business
- Start a clothing brand
One product, the right production model, preorders, then a store your ads can point at.
- Start an online business
Pick one offer for one buyer, check the name, and open a small store.
- Online business ideas, ranked
Product categories ranked by how many brands advertise in them right now.
- Start a dropshipping business
Sell products a supplier ships for you, with honest shipping times and real margins.
- Start an ecommerce business
Hold your own stock, ship it well, and run a store built around it.
- Start a jewelry business
Make a small collection, describe the metals honestly, and sell it online.
- Start a t-shirt business
Design shirts for one crowd, print on demand, and launch them as drops.
- Start a print on demand business
Sell your designs on products a partner prints and ships after each order.
- Start a candle business
Test-burn your candles, label them for safety, and sell a tight scent line.
- Start a sticker business
Design stickers for one fandom or hobby, print them well, and mail them cheaply.
- Start a skincare line
Formulate safely, label to FDA rules, and launch one hero product first.
- Start a vending machine business
Win one good location, buy one machine, then add machines as routes pay.
- Start a coffee business
Choose roasting, a cart or a coffee brand, then sell your first bags locally.
- Start a food truck business
Lock a short menu, a commissary and your permits before buying the truck.
- Start a catering business
Rent licensed kitchen hours, price per guest, and book your first small events.
- Start a bakery business
Bake from home under cottage food rules, sell at markets, then scale up.
- Start a cleaning business
Pick homes or offices, price by the room, get bonded and book recurring clients.
- Start a landscaping business
Design and install yards, price each project, and know when you need a license.
- Start a lawn care business
Build a weekly mowing route, price per lawn, and get licensed before spraying.
- Start a laundromat business
Buy an existing store or build one, then read the lease and utility bills.
- Start a car detailing business
Go mobile, sell clear packages by vehicle size, and handle wash water legally.
- Start a pressure washing business
Buy a 4 GPM machine, soft wash houses, and keep wash water out of drains.
- Start a handyman business
Learn your state's dollar limit, sell small fixed-price jobs, and win repeat landlords.
- Start a painting business
Get lead-safe certified, estimate by measured wall area, and show finished rooms online.
- Start a photography business
Pick a niche, buy used gear, deliver client galleries and book shoots with contracts.
- Start a consulting business
Turn what you know into a priced offer, sign clients with proposals and contracts.
- Start a bookkeeping business
Get certified, pick your software, sign engagement letters and sell monthly bookkeeping packages.
- Start a dog walking business
Get insured and bonded, start on Rover, then move clients to your own bookings.
- Start a tutoring business
Choose one subject and format, sell session packages and pass background checks.
- Start a daycare business
Choose a home or center, get state licensing, plan staff around ratios, fill spots.
- Start a trucking business
Get a USDOT number and MC authority, file BOC-3, insure, then register UCR and IFTA.
Selling guides
- Sell clothes online
Where to resell your closet, and how to launch your own clothing label.
- Sell art online
Where to sell originals and prints, and how to ship them safely.
- Sell jewelry online
Where to sell pieces you make or own, and the FTC rules on descriptions.
- Sell photos online
Stock licensing versus selling prints yourself, and the releases you need.
- Sell books online
Where to resell used books by ISBN, and how authors sell signed copies.
- Sell digital products online
Where to sell downloads, what each platform keeps, and how to deliver files.
- Sell templates online
Canva and Notion templates: each app's selling rules, where to list them, and fees.
- Sell t-shirts online
Launch your own shirt designs with print-on-demand, or resell vintage graphic tees.
- Sell courses online
Outline, record and host a course, then choose where to sell it and what it costs.
- Sell ebooks online
Publish on Kindle or sell direct, with EPUB, ISBN and exclusivity choices explained.
- Sell handmade items online
Etsy, Amazon Handmade or your own site: each one's handmade rules, fees and safety basics.
- Sell shoes online
Where to resell sneakers with authentication, and how footwear brands sell direct.
- Sell furniture online
Sell used pieces locally, ship vintage finds, or sell furniture you build.
- Sell music online
Albums, singles and beats: where to sell them, licensing basics and what each platform keeps.
- Sell food online
Cottage food rules, labels and pre-order tools for selling homemade food online.
- Sell candles online
Warning labels, shipping in heat and fees for selling candles on Etsy, Amazon and more.
- Sell on TikTok Shop
Who can open a TikTok Shop, what approval takes, and what TikTok keeps.
- Sell on Instagram
Shopping tags or a link in bio: how to turn followers into orders.
- Sell on Facebook
Marketplace, groups and Page shops: Facebook's rules for businesses and when to use your site.
- Sell on Pinterest
Product Pins, a claimed website and catalogs: how Pinterest sends shoppers to your store.
Shopify AI
- Shopify AI, explained
What Sidekick, the AI store builder and Shopify Magic do, and where they stop.
- What Shopify Magic writes
Every place Shopify's AI writes or edits in your admin, and its limits.
Funnels
- Sales funnel templates
Start a quiz, advertorial, listicle or offer funnel modeled on real ones.
Heatmap guides
- Read a heatmap
Six steps, worked through on a real heatmap from about 130 sites.
- Use a click map
See what gets tapped, from buttons to plain text.
- Use a scroll map
Find where visitors stop, and what to move above it.
- Track clicks on your site
Count clicks on every element, and the sales that follow.
- Spot rage and dead clicks
Find repeated taps and taps on things that aren't links.
- Know when to trust it
Learn how much traffic a heatmap needs, and how long to wait.
- Fix a product page
Make five fixes a heatmap points to, top to bottom.
UGC
- How to become a UGC creator
What brands buy from UGC creators, shown with ads they keep running.
Seasonal
- Small Business Saturday for small shops
When Small Business Saturday is, a four-stage checklist and six ideas for small shops.