Does this happen to you often? You send an email campaign and your metrics look amazing—high open rates, lots of clicks—but sales are nowhere to be found. Before overhauling your emails, consider where those clicks are landing. After sending 100M+ emails this year and testing countless landing pages, the team at Bedford, a boutique ecommerce email marketing agency, has cracked the code on warming up traffic before the sale.
While linking directly to product or home pages works for hot leads, most email subscribers need to be warmed up first. This is why custom landing pages are crucial - they bridge the gap between email clicks and sales. Each page perfectly matches its email campaign message for a seamless path to conversion. Using Replo's landing page builder, brands can rapidly set up, test, and optimize these pages to maximize email revenue.
Let's dive into 6 examples of landing pages to send email traffic to, with real examples from industry leaders:
1. Quiz Funnel Pages
Use Case: Flow emails (e.g., welcome flow, abandon checkout)
Quiz funnel pages collect data from users to provide personalized recommendations. They’re ideal for brands with large product assortments looking to help customers easily find products they’ll love.
Example: Jones Road Beauty Quiz Funnel Page
Their page has a list of 6 different quizzes to choose from. Each quiz takes shoppers through a unique set of questions. At the end of each quiz, customers are given product recommendations and subscribed to an email flow to remind them to shop.
2. Holiday Offer Pages
Use Case: Campaign emails (e.g., holiday sale) or Birthday Flows (e.g., unique birthday collection)
Custom offer landing pages present seasonal collections alongside subscriber-exclusive perks. By keeping VIP bundles, tiered discounts, and gift guides separate from the main site, brands can convert warm traffic while maintaining core funnel integrity.
Example: Swoveralls Holiday Sale & Bundles Page
Swoveralls nails their holiday landing page with the perfect mix: a holiday discount, featured bestsellers, and special bundle pricing—all backed by customer reviews and UGC. This standalone Replo page lets them run targeted promotions while keeping their main site unchanged.
3. Subscription Upsell Pages
Use Case: Flow emails (e.g. post-purchase flow) and Campaigns (e.g. Trial Discounts to one-time buyers)
Subscription upsell pages are powerful tools for turning one-time buyers into loyal subscribers through exclusive offers. Rather than struggling to build these from scratch, Replo offers ready-made templates (including this one) that require minimal customization.
Example: Wellbel Subscription Upsell Page
Wellbel’s subscription page blends subscription upgrade discounts with product education and showcases real customer results. It tells the complete subscription story without the limitations of a standard product page.
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4. Educational Listicles
Use Case: Campaign or flow emails (e.g., seasonal promotion, post-purchase education)
Listicle pages blend education with storytelling, making them powerful tools for both campaigns and flows. By breaking down customer challenges and presenting clear solutions, they create the perfect context for introducing products.
Example: 1st Phorm Educational Listicle
1st Phorm nails the value-first approach. They lead with a high-value recipe book, showcase what's inside, then seamlessly connect the dots to their products that enhance the experience. It's subtle selling at its finest—perfect for nurturing email subscribers.
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5. Presale Capture Pages
Use Case: Campaign emails (e.g., product launch, sale teaser)
Presale capture pages help build excitement and collect early interest before a launch. These pages work best with campaign emails, such as product announcements or sale teasers, to generate anticipation within a community.
Example: David Protein’s Presale Capture Page
David (launched by RX Bar's founders), executed one of 2024's most effective presale campaigns. Instead of overwhelming visitors with product details, they led with an intriguing promise—a protein bar with perfect macros—and challenged visitors to discover the secret by entering their email.
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6. Influencer Collabs Or Collection Pages
Use Case: Campaign emails (e.g., influencer collaborations)
Influencer collaborations deserve more than just emails and social posts. Dedicated landing pages help elevate partnerships, turning promotional content into seamless shopping experiences. Whether it's a custom page for a major collab or templated designs for dozens of micro-influencers, Replo makes setting up these experiences easy.
Example: Hexclad Influencer Collaboration
When it comes to influencer partnerships, Hexclad sets the standard with their Gordon Ramsay collaboration. Beyond typical product endorsements, they create engaging experiences—like their sweepstakes offering lucky fans a Gordon Ramsay-themed getaway. Customers can simply shop the featured sweepstakes collection to enter.
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Closing Thoughts: Turning Email Clicks Into Revenue
Remember those impressive email metrics that weren't translating to sales? By linking email campaigns to custom landing, brands can easily bridge that gap. From quiz funnels to promotional pages, each approach is designed to warm up email traffic and guide visitors toward conversion.
The best part is there’s no need to start from scratch. Using Replo's pre-made templates, brands can get up and running in no time. Their template directory has 100+ ready-to-use templates ported over from top ecommerce brands. Click here to start driving more revenue with Replo today!
About The Author
My name is Filip Pejic and I'm the Founder of Bedford, a boutique ecommerce email marketing agency that services 8 & 9 figure ecommerce brands. We craft high-quality, engaging emails that convert. I partnered with Replo, my go-to landing page builder, to write this article addressing one of the most common challenges in email marketing today.