Online fashion is a booming industry with a compound annual growth rate(CAGR) that’s projected to grow 14.2% between 2017-2025. With such great opportunities for growth, it’s even more vital that your ecommerce apparel brand stays active in attracting and converting visitors to your site.
The best way to do so? By starting with a stellar page that captures your audience’s attention and brings your brand to life. Our team crawled through the Internet, searching for apparel businesses with unique landing pages or website examples that emphasized their brand values and mission.
Here are 4 of our favorite home page designs and why they stood out.
4 of the Best Home Page Designs For Apparel Websites
1. Everlane: Ethical Transparency
Everlane is one of the best sites when it comes to designing for transparency and ethical storytelling. Their homepage opens with a clean, minimalist design that presents high-quality images of their products above the fold. Following that, the page features carousels of featured products and seasonal promotions for purchase.
What sets Everlane apart, however, is their commitment to radical transparency and their social initiatives to lower their impact on the environment. Their homepage proudly features a fashion accountability report, while their product pages provide a detailed breakdown on the sizing, sustainability, and production costs for each item.
As a result, Everlane’s approach builds trust with viewers and encourages customers to make informed purchases, thus letting their brand values shine through.
Key features:
- High-resolution product images and videos
- Transparent pricing and cost breakdowns
- Insightful factory information and ethical sourcing details
- Clear and compelling CTAs like "Shop Now" and "Learn More"
- Displays customer reviews and user generated content under #EverlaneOnYou
2. Patagonia: Environmental Advocacy
Patagonia seamlessly integrates their environmental mission with their product offerings. Their web page design is visually striking, featuring breathtaking outdoor imagery and robust storytelling about their commitment to sustainability.
Examples of Patagonia’s focus on sustainability include full-width sections about their latest “Running Up For Air: Clean Air Vert Challenge,” which harnesses a global running community to support organizations working to improve air quality, or their carousel of written and video content about human impact on the environment.
Finally, the bottom of the homepage lists key brand values such as “We support grassroots activism,” “We give our profits to the planet,” and “We take responsibility for our impact,” further cementing Patagonia’s promise of environmental good to their environmentally conscious target customers.
Key Features:
- Stunning outdoor photography.
- Strong narrative on sustainability and environmental impact.
- Interactive elements like videos, written content, and infographics.
- A “Jacket Finder” section to help viewers identify the perfect product for their needs.
- Prominent CTAs encouraging visitors to "Shop Sustainably" or "Learn More."
3. ASOS: Trend-Driven Design
ASOS leverages a vibrant, trend-focused page design that immediately captures the energy of their brand. Their homepage features loud and expressive pictures of models sporting the latest fashion trends and new arrivals, and the navigation bar at the top has a drop down menu reserved just for their latest “TRENDING” options, such as “Best of Leopard Print” and “Tenniscore.”
As home pages go, ASOS does a stellar job of delivering a hip and youthful air tailored to speak to their Gen-Z target audience. Not only does the site heavily feature models who reflect the age group and demographics of their ideal customer profile, it also adopts phrases and slang currently trending in popular culture, such as “Roman Empire” and “Inspo,” to demonstrate how the brand is in-the-know with everything cool.
The page leans heavily into pairing its content with vivid product displays, such as a full-width video in its hero section, making it easy for fashion-forward shoppers to pick out the bestsellers without digging any deeper into the website.
Key Features:
- Trending and expressive images and videos.
- Clear categorization of products by trends and collections.
- User generated content tagged by #AsSeenOnMe
- Carousels of style content and featured products for inspiration.
- Bold CTAs like "Shop Now."
4. Warby Parker: Innovative Eyewear Experience
Warby Parker leverages its innovative technology and business model to simplify the traditionally cumbersome experience of going to a brick and mortar store to try on and purchase eyeglasses. The brand takes care to incorporate that element of simplicity all across their site using a clean, sleek, and straightforward design—from font, to image layouts, to their use of cool toned colors.
Right above the fold, their homepage encourages visitors to explore the range of options available with a high resolution image of two models and a carousel of best-selling styles. The following section highlights their “Home Try-On” offering, where customers can choose five pairs of eyeglasses that would be sent to their house for free before a pair is selected for purchase.
On top of that, each product detail page comes with a virtual try-on feature that allows visitors to see how different frames look on their faces, effectively resolving the age-old issue of online apparel shopping making customers less confident about how the purchased item will look on them in real life.
All in all, Warby Parker’s tech-savvy approach not only streamlines the shopping process but also adds an element of coolness and fun, enabling the brand to stand out in the eyewear market.
Key Features:
- Highlights the brand's innovative approach in the eyewear space.
- Showcases current sales and new collections in full-width sections.
- Clear, high-quality product images with an emphasis on the product.
- Simple and effective CTAs like "Try On" and "Shop Glasses."
- Informative content sections to educate visitors on how their glasses are manufactured to build trust.
- Displays social impact initiatives to align with visitors’ sentiments on corporate responsibility.
Design Your Apparel Brand’s Pages with Replo
Creating a stand-out home page requires more than just good design—it’s about communicating your brand values to resonate with your customers, so they can develop an attachment to the brand and be more inclined to convert.
At Replo, we offer all the tools for building the website and landing page design that best expresses your brand, and more. Our no-code editor is quick to use, integrates directly with your Shopify store, and provides you with a level of customization and flexibility beyond any other landing page builder out there.
We hope our favorite home page examples inspired you. Explore Replo’s own catalog of website page templates and utilize our collection to get started on building yours!
Best of all, we provide a community of Experts and Builders for hire and 24/7 support to help you make the most out of Replo. Visit us to get started, or reach out to schedule a demo. Join our Slack community and follow us on X to stay updated!