Crafting an effective landing page is essential for any ecommerce brand seeking to convert visitors into customers. It serves as the digital front door to your business and guides users toward specific actions, such as signing up for a newsletter or making a purchase.
With targeted messaging and strategically placed calls to action (CTAs), optimized landing pages can significantly boost conversion rates. According to Hubspot, the average conversion rate across all industries is 5.89%, and businesses that leverage landing page optimization can see an average lift of up to 30% in their conversion rates.
Plus, a compelling landing page enhances visitor experience by offering a clear first click to purchase path, strengthening your brand, and showcasing social proof like testimonials and reviews.
Looking to create a new landing page, but not sure how to get started? This step-by-step guide will help you design a high-converting landing page from scratch, so you can build with the best practices needed to turn visitors into loyal customers.
Even better? Replo comes with all the tools you need for a fast and streamlined page building experience—from our drag and drop editor for no-code landing page building, to our Experiments feature for A/B testing, to our collection of hundreds of top DTC brand inspired templates, to our advanced AI features that make content generation a breeze.
As the leading Shopify page builder, Replo is your one-stop-shop for all things landing page and conversion optimization. It’s the best landing page builder for users who want to build quickly, easily, and without code—all without sacrificing flexibility and range of customization.
Follow our guide below while using Replo, and you’ll be building great landing pages in no time.
Step-By-Step To Create An Ecommerce Landing Page
1. Define Your Goal
First, determine the purpose of your landing page. Ask yourself what specific action you want visitors to take, whether it’s signing up for an email list, requesting a demo, or making a purchase.
The clearer your goal, the more tailored your design and content decisions will be. For example, if your goal is conversions, then you might focus on building a product landing page, rather than a sign-up landing page, which would be focused on lead generation. To access some of our favorite product landing page examples, check out our extensive templates collection.
2. Plan Your Content
Remember, good landing pages are not meant to be standalone pages with no before and after. Rather, it’s part of a larger conversion funnel—from ad, to landing page, to product page, to post purchase email marketing.
As a result, any content you put on your landing page should be tailored to fit the prior content touchpoints in your marketing campaigns. For example, if your Meta ads feature a “best-selling summer dress,” then it’s important that the same product appears on the landing pages your Meta ads link to. We talk more about the importance of consistency across your conversion funnels in this complete guide on ad to landing page funnels.
Outline the key elements that your landing page should include:
- A Clear, Benefit-Focused Headline: Ensure your headline immediately communicates your unique value proposition to the visitor. Make sure to grab visitor attention with memorable and persuasive words.
- Engaging Hero Image or Video: Use visuals that show the product or service in context, so viewers know what to expect. Include high-quality, relevant visuals that demonstrate your product or service in the context of their use case and visually communicate the benefits and experience. Remember to stay away from generic stock photos that are not visually appealing and relevant to your brand.
- Concise, Benefit-Driven Copy: Focus on how your product or service benefits the customer rather than just listing features—this includes addressing pain points and how you solve them. Use short paragraphs, bullet points, and clear language, and tap into powerful language that can resonate with your target audience. Any full-length stories or narratives you’d like to share with the audience should be left to blog posts or case studies
- Social Proof: Incorporating testimonials, reviews, or logos from satisfied customers to build trust among visitors. Even better, use data points such as number of customers, purchases, or downloads to boost the credibility of your product or service even more.
- Strong Call-to-Action (CTA) Button: Your CTA should be clear, compelling, and stand out on the page with contrasting colors and visual cues. Use action-oriented copy on CTA buttons like "Get Started" or "Download Now" and place the CTAs above the fold and repeat throughout the page.
- Lead Capture Form: If applicable, design a form that is easy to fill out and not too intrusive when asking visitors to complete the form. In other words, ask only for essential information, such as email addresses, to reduce friction. Even better, place your forms in eye-catching locations such as a sidebar or popup, and offer an incentive like a discount code or a free resource to encourage form filling.
Remember, landing pages with a clear value proposition and simple language tend to convert most effectively, so avoid any designs that are cluttered or overly complex while you are planning your content.
3. Create a Wireframe
Draft a basic layout of your landing page to visualize the content hierarchy. This can be done in any design tool of your choice, such as in Figma.
- Position Key Elements: Place the most important components, like the headline and CTA, above the fold to capture attention immediately.
- Use Directional Cues: Utilize arrows or visual guides to lead visitors’ eyes toward the CTA.
- Keep It Simple: Avoid distractions and keep the design focused on the primary conversion goal.
4. Design the Visual Elements
Focus on the aesthetics of your landing page design. For landing page samples to consider, visit our templates collection to get inspired by top DTC ecommerce brands.
- Choose an Attractive Hero Image: Ensure the image is relevant and high quality to engage potential customers.
- Select Colors Wisely: Use contrasting colors to make the CTA button pop, increasing the likelihood of conversion.
- Style Fonts for Clarity: Use a maximum of 2-3 fonts to maintain a clean look, and ensure text is easily readable.
- Incorporate Additional Visuals: Use images and icons to break up text and add visual interest.
5. Build Your Landing Page
Decide whether to use a landing page builder tool or custom code.
- Ensure Mobile Responsiveness: With over 50% of web traffic coming from mobile devices, it’s important to ensure your page displays are responsive across all screen sizes.
- Optimize for Speed: Keep the page load time under 3 seconds to reduce bounce rates; BigCommerce notes that pages that load slowly can lead to a 7% reduction in conversions and an 11% reduction in page views per second of delay. For a larger business over
- Strategic Placement: Position the lead capture form or CTA in prominent locations and minimize distractions by removing unnecessary navigation links. The rule of thumb is never confuse or distract your viewer away from the core goal of your landing page that you’ve established in Step 1.
6. Add Final Touches
Polish your landing page with these elements.
- Trust Signals: Add security badges or privacy policies near the CTA to increase credibility.
- Social Share Buttons: Allow users to share the page easily, if applicable.
- Customize the Thank You Page: Tailor confirmation emails to enhance the customer experience. These emails should feel personalized, human, and provide an accurate representation of your brand voice. Make your customers feel like they are being appreciated!
- Set Up Conversion Tracking: Use tools like Google Analytics to measure performance and identify areas for improvement. Or, use built-in tools like we have on Replo to track the analytics of your landing pages.
7. Test and Optimize
Continual testing and optimization are key to maintaining a high-performing landing page. If you want to create a top landing page, here’s what you need to do:
- A/B Testing: Don’t settle on just one version of your landing page. Experiment with different elements of each of your pages, such as headlines, product images, and CTAs, to find what converts best. Apply a combination of all the winning elements to create the optimal version of your landing page with A/B testing, such as with Replo’s built-in Experiments tool.
- Analyze User Behavior: Use heatmaps, customer interviews, and performance analytics to see how users interact with the page. Draw insights on your pages based on this data and compare them against any assumptions or hypotheses you may have about the performance of your pages.
- Iterate Based on Data: Make improvements based on user feedback and conversion metrics.
By following these steps, you can create a landing page that is simple, focused, and designed to convert. Incorporate persuasive copy, engaging visuals, and a prominent CTA, and always be ready to test and refine to meet the needs of your target audience.
Common Mistakes To Avoid When Designing An Ecommerce Landing Page
Creating a landing page that effectively converts visitors into customers requires attention to detail and a focus on best practices. In many ways, these common mistakes to avoid also apply to many parts of your site as well, including home pages and product pages. Here are some of the most common mistakes to avoid when designing a landing page:
1. Cluttered Design
- Avoid Overuse: Refrain from using too many images, colors, fonts, and links, as they can overwhelm visitors and detract from your main message.
- Keep it Simple: Design a clean and focused page that highlights your core message and call-to-action (CTA).
- Use White Space: Utilize ample white space to make important elements stand out and improve readability.
2. Weak or Unclear CTA
- Prominent and Compelling: Ensure your CTA is noticeable, clear, and compelling. It should be the focal point of your page.
- Action-Oriented Text: Use strong, action-oriented language on CTA buttons, such as "Get Started" or "Download Now." Make the core goal of your pages is very obvious.
- Strategic Placement: Place the CTA above the fold and repeat it throughout the page to maximize visibility and engagement.
3. Slow Loading Times
- Optimize for Speed: Compress images and clean up code to ensure fast loading times, aiming for under three seconds. The longer the load time, the more likely your site visitor will abandon the page.
- Minimize Heavy Elements: Avoid large files, unnecessary redirects, and excessive scripts or plugins that can slow down your site.
- Reliable Hosting: Choose a dependable web host and content delivery network to maintain consistent performance.
4. Lack of Mobile Optimization
- Responsive Design: Use a responsive design so the page adapts seamlessly to all screen sizes, from desktops to smartphones.
- Ease of Interaction: Ensure buttons and forms are large enough for easy tapping on mobile devices.
- Concise Copy: Keep the text concise and scannable for effortless reading and scrolling on mobile.
5. Irrelevant or Misleading Content
- Consistency with Ads: Align your headline, copy, and imagery with the ad or link that directed visitors to your page.
- Deliver on Promises: Meet visitor expectations by delivering on the promises made in your ads.
- Stay Focused: Keep your message centered on key benefits and avoid straying into unrelated topics.
6. Missing Trust Signals
- Build Credibility: Include customer testimonials, reviews, logos, and trust badges to instill confidence.
- Highlight Achievements: Display awards, certifications, or guarantees that enhance your credibility.
- Transparency: Provide a clear privacy policy and contact information to foster trust.
7. Asking for Too Much Information
- Simplify Forms: Only ask for essential information in forms to reduce friction during the conversion process.
- Progressive Profiling: Use progressive profiling to collect more information after the initial conversion.
- Privacy Assurance: Clearly communicate how you will use and protect user data.
8. Not A/B Testing
- Test Continuously: Regularly A/B test elements such as headlines, images, and CTAs to find the most effective combinations. With the help of A/B testing, you can boost conversion rates for your pages by up to
- Iterate Based on Data: Avoid assuming your first version is perfect; instead, use data-driven insights to refine your page.
- Use Dedicated Tools: Employ dedicated landing page tools to run tests and implement improvements efficiently, such as with Replo’s built-in Experiments tool.
By avoiding these common mistakes and focusing on creating a simple, fast-loading landing page with a clear message and prominent CTA, you'll enhance your conversion rates. Regularly analyze user behavior and test new elements to optimize your page for better performance in the long run.
Closing Thoughts: Use Replo To Build Your Ecommerce Landing Pages
Building effective landing pages for your ecommerce business is not easy, even when you know everything you’re supposed to do. There are countless elements and designs that you can tweak in the process of improvement, and sometimes, that can be overwhelming.
When done right, however, your landing pages should connect directly between your ads to your product pages or purchase and checkout—in other words, they are vital linchpins for your conversion funnels.
Replo offers all the services you need in a single platform to help you optimize your conversion funnels, from A/B testing to analytics to landing page building. As the leading Shopify landing page builder with a no-code editor, we have all the tools you need to build your landing pages quickly and with ease.
If you’re not sure where to start with your landing pages, try our hundreds of landing page templates inspired by top brands and high converting pages. Save time by adapting a template (or however many as you like) for your own site. We integrate directly with Shopify and any type of plugin you might need for your ecommerce business.
Any winning combinations or changes that you detect from our in-house A/B Testing tool can be implemented directly to your landing page through Replo’s drag and drop editor. With it, you can achieve powerful degrees of customization and design flexibility—no code required.
This means iterative edits throughout the process of A/B testing can be applied to your pages as quickly as easily as possible.
Best of all, Replo comes with a community of Experts for hire and 24/7 support to help you make the most out of Replo. For more informational resources on all topics related to marketing and ecommerce—from best ecommerce landing page and ads funnels to dropshipping to Shopify A/B testing—check out our blog.
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