How To Make A Product Page Your Home Page On Shopify

Last updated: 2025-09-08

Takeaway

‍Setting your product page as a homepage means that you get to have an online store which prioritizes product purchases from the get-go.

This means stores are better able to target shoppers at the bottom of the conversion funnel, even while they are just getting familiar with the brand.

Replo allows stores to set whichever landing page they would like as their homepage, even product pages. No code is needed, and publishing the change will automatically push it to your live Shopify store.

You want your homepage to sell, not just greet. Shopify doesn’t offer a native switch to route the root URL to a product page, so you’ll use one of two paths: a redirect or a rebuild. If you want to make Shopify product page into homepage, you’ll do it with a small theme edit and smart testing.

We’ll show you beginner-friendly redirects, no-dev rebuilds, and when to use each. Shopify’s forums confirm that direct homepage reassignment isn’t a built-in feature, so you’ll lean on workarounds and best practices that thousands of stores use today..

Why Make Your Shopify Home Page A Product Page

Single-product and hero-SKU stores benefit most here, because your homepage becomes a deep intent moment. For design patterns and conversion elements worth copying, use this hub on Shopify product page customization.

What is a product page?

A product page is a type of landing page that is focused on driving conversions for a specific product. It usually appears at the bottom of the marketing funnel, with detailed product information, high quality product images, and a clear call to action (CTA).

Boost Single-Product Conversions

When visitors come to your homepage as the default landing page, they’re often searching for products or solutions to their needs.

By making a product page (also known as a PDP) your homepage, you immediately showcase what you’re selling and remove extra steps that could lead to drop-offs.

Preserve Review And Upsell Apps

Product-specific apps attach to product templates, not homepage sections. Reviews and subscription widgets keep working because visitors land on the real product page. Social proof matters—BrightLocal reports that 74% of consumers check at least two review sites before choosing a business.

Speed Up Ad Traffic Landing Flow

Ad clicks land on the product with fewer decision points, meaning fewer oppurtunities for drop-offs.

A well-designed product page provides all the information a visitor needs to make a purchase decision. This includes product details, images, reviews, and a clear call-to-action.

By using it as your homepage, you offer a seamless experience from landing page entry to checkout.

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How To Create High-Converting Shopify Product Pages

1. Choose Your Best-Selling Product

Select a product that represents your brand well, is popular for your ideal customer profile, and has high conversion rates. This product will be the focal point of your homepage.

2. Optimize the Product Page

Ensure your product page includes—

High-Quality Images and Videos: Show your product from multiple angles and in use. If applicable, make sure to incorporate user-generated content from social media onto your product page.

Research from Brightlocal notes that 31% of consumers watch video content of everyday people talking about local business as a mechanism for shortlisting store options to consider.

Add on the fact that 36% of consumers will also watch video content about a product or service posted by the business themselves when considering a product purchase, and we can see why high-quality imagery is important for building an attractive brand offer. ‍

Clear and Compelling Descriptions: Highlight key features, benefits, and usage instructions. The clearer and more detailed your descriptions, the less uncertainty a consumer will have about your product or service. ‍

Customer Reviews and Ratings: Social proof is critical; according to the The Local Consumer Review Survey 2025 that was conducted using a panel of 1,026 US adult consumers via SurveyMonkey, 74% of consumers check at least 2 review sites before making a decision.

This means that reviews serve as an important marker for trustworthiness. Make sure to include ratings, reviews, and customer testimonials on your product pages as much as possible! 

Trust Signals: Display secure payment icons, return policies, and certifications to build trust and customer confidence in the reliability of your brand. Offer strong guarantees on your product to reduce buyer anxiety. 

To learn more about what you can do to improve your product pages, check out our full guide.

3. Simplify Navigation

Minimize distractions by removing unnecessary links and banners. Keep the focus on the product and the call-to-action.

4. Incorporate Strong Calls-to-Action (CTAs)

Place “Add to Cart” or “Buy Now” buttons prominently. Use contrasting colors and strategic placement to make them more eye-catching and stand out.

5. Enhance Mobile Experience

With over 75% of ecommerce traffic coming from mobile devices in Q1 2024, it is vital to ensure your product page is mobile-friendly. Fast load times and easy navigation are crucial to prevent customer drop-off.

6. Utilize Analytics and A/B Testing with Replo

Monitor performance metrics such as bounce rate, time on page, average order value, and conversion rate to track how your page is performing with Replo Analytics. 

Use A/B testing to optimize elements like CTAs, product images, hero section headings, and descriptions; A/B testing best practices recommend testing only one variant at once and testing iteratively over time.

Turn Your Shopify Product Page To A Homepage

Transforming your product page into a homepage can be a game-changer for your Shopify store. It simplifies the user journey, boosts SEO, and focuses visitor attention on your best products. 

With continuous A/B testing, you can significantly enhance your conversion rates and other key business metrics for your store over time. Check out our list of the 9 A/B test examples you can run on your pages right now.

With tools like Replo, you can easily create and customize high-converting pages that integrate seamlessly with Shopify, regardless of page type. 
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Making A Product Page Your Homepage: The Hard Way

Shopify doesn’t inherently allow you to make your product pages your home pages out of the box, because their product pages generally have a page path outside of the base URL (this is theme dependent). 

The widely accepted solution for making PDP’s your homepage that works for most themes is to include a redirect from your homepage to your specific product page. 

We have a significantly better solution below, but we'll start with the most common suggestion given by the community.

Here are the step by step instructions on doing this (you must be an admin or a developer on your Shopify account to enable this as we’ll be going into the code directly):

1. Go to Theme. Then, Edit Code
2. Navigate to the theme.liquid file
3. Find your <head></head> tags
4. In between the two (generally before </head>) add this code snippet, and replace {insertproductpathhere} with the product path from your store—you can find this by navigating to your product page URL.
   

This code identifies if the current page a user is on is the index/home page. If they are, it will navigate the user towards the url path you defined in the same window. 

You can similarly change the path to whatever page you want if you'd like the homepage to redirect to something like a blog or another page.

{% if template == 'index' %} <script> window.location.href = '/products/{insertpathhere}'; </script> {% endif %}

Troubleshooting Common Redirect Issues

Run through these known pitfalls before going live. You’ll save time and confused sessions later.

• Logo clicks creating loops: Update header template. Point the logo directly to the product URL or add logic to bypass the redirect when coming from the product.
• Mobile redirect delays: Test across devices. A true root 301 to a product path isn’t supported. Stick to JavaScript or Liquid-rendered meta refresh, and keep the logic simple.
• Cart abandonment tracking: Ensure analytics fire correctly. Filter or sequence events so a redirect from / to /products/... doesn’t inflate sessions or bounce rate.

Redirecting Your Shopify Homepage To A Product Page: Downsides

While enabling this may seem to solve your issues, it isn’t the cleanest solution and is significantly less optimal than building a homepage or landing page with a product element instead. 

Many landing page vendors suggest this solution as it’s the easiest path, but there are quite a few downsides to doing this:

1. URL Mismatch - You’re redirecting to a page path that isn’t your true homepage ie. the URL itself won’t match what the user is looking for.

‍2. Poor Customer Journey Analytics - An href isn’t a true 301 or 302 redirect, it’s merely telling your browser to load another page. It is a full page reload, which means any cookies will not persist (this may produce issues with your analytics and prevent you from having a clean view of your customer journeys).

‍3. Speed Decrease - Because you’re calling another page load once a user reaches the homepage, there is a slowdown in page speed with this product page method. 

Redirects add a small delay, so keep the script as high in the head as possible and avoid extra homepage code. Mobile speed matters—53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Seeing as 77% of retail visits and sales happened on smartphones in 2024, site speeds should be optimized for every millisecond.

If you still insist on using this method, the best thing to do to minimize load times is to delete everything outside of the head and the redirect in your theme.liquid file. 

This will ensure that your initial homepage isn't loading anything unnecessary as it'll just redirect to the product page anyways. 

If you'd like a better solution without any of these issues, keep on reading!
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Rebuild The Shopify Home Page With A Product Section

Instead of redirecting, you can rebuild the homepage to look and sell like a product page. Start with a foundational walkthrough on how to create product pages in Shopify.

From what we’ve seen, the best-in-class companies who have made their homepage single product-focused with Shopify actually created home pages with product page elements and sections. 

Gruns does a really good job with this, as their homepage has a product page element that allows users to purchase directly on the page without navigating to a separate product page.

In Shopify, this is a more complex process that often requires custom dev work, but Replo allows you to build these pages and push them directly to your Shopify store live—no engineers required. 

With this method, you’ll also be able to customize your product page design at will to better target potential customers.

At Replo, we have hundreds of PDP templates you can use for any page. This means that you can essentially wrap a product page into your homepage without needing to use any hacky workarounds that may be a poor experience for the end user. 

Here’s an example of how you can do it with the Suri product page template:

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1. In your existing project, you can create a blank page, or use a pre-existing page. Here, we are creating a new page from a ready-made template.

In the pages tab in the lefthand menu, click on the plus sign in the upper righthand corner, then click on Choose Template. 

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2. Browse our template library—with 400+ ready-made landing page templates, product page templates, and section templates and find a PDP template you like. In this example, we’ll search and select the Suri template. 

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3. After selecting the preferred template, you can click Duplicate Template to bring the template into the Replo Landing Page Builder.

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Replo will automatically pull products directly from your Shopify store into the template to create a customized product page for your brand.

Here, our store is selling cozy Replo crewneck sweatshirts. Replo’s AI feature will auto-generate product descriptions in our brand voice to match the product images that it populates onto the page.

4. Beyond prompting our AI feature in the chat modal at the bottom center of the editor for any autogenerated edits, you can also manually style any element on the page using the righthand design panel. 

You can also configure things like slide out carts, subscription apps, and any other integrations you'd like on this product page.

In addition, you can customize all the designs, fonts, and styling on your page by going to the Shop Details tab in the lefthand menu, under Styles and Context.

These features allow you to select preset brand styles, including typography and brand colors, that you can apply across your pages. Or, you can customize each element in our preset styles to create your own.  

You can also manually fill in brand context to give Replo’s AI feature more details on the brand you want to present to your target audience, including product information, tone and voice, and target audience.

Store-wide brand styles means your designs will stay consistently on-brand across all pages. 

To make things easier, you can even tell the editor to pull in brand styles or brand context directly from any URL—either from an online store you already have or another brand that you’re inspired by!

Then, hit Save.

When you’re editing your pages in the righthand panel, you can then select from saved text styles or color styles in the righthand pop-up to apply the design. 

5. Once you’re done customizing your product page, head to Page Settings by going to the upper righthand gear button. 

Under General, you’ll be able to see an option to Set As Homepage. 

Simply toggle that on, and you just turned your product page to homepage—without any of the downsides that the standard method offers.

Make any final edits that you prefer to customize your product page, including any changes and updates in the SEO settings section to make sure your new homepage is properly surfaced in search results.

Hit preview in the floating bar in the upper righthand corner whenever you’re ready.

Once you hit publish, your new homepage will automatically go live on your Shopify store. 

Replo comes with built-in Analytics and A/B Testing features that allow you to track the business metrics and optimize the performance of your homepage, so you can stay in touch with where your pages can be improved for more conversions and revenue.

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A/B Test A Product Page Homepage With Replo

You can revert to a standard homepage by removing the redirect code. Or you can test both paths and keep the winner.

• Revert anytime: Remove the snippet to restore your homepage.
• A/B testing: Compare redirect versus standard homepage.
• Advanced analytics: Track the impact on conversion rate and traffic.

Quick comparison: Redirects are easiest and keep app compatibility, while a rebuild avoids any redirect delay but loses some product-template app behavior. Redirects have minimal SEO impact when implemented cleanly, whereas rebuilds have none because you stay on root. Choose based on speed-to-live versus long-term control.

When you’re ready to make a Shopify product page into homepage, try an A/B test and graduate to a campaign or marketing funnel builder like Replo if the new homepage wins.

Build better product pages with Replo’s AI-powered tools—get started.

FAQs About Setting A Shopify Product Page As Your Homepage

Can Shopify natively set a product page as the homepage?

No, Shopify doesn’t let you change the root URL to a product template directly. You’ll use a redirect or rebuild the homepage to mimic a product page.

Will JavaScript redirects hurt my Shopify store's SEO rankings?

Search engines can follow JavaScript and meta refresh redirects, but they don’t pass authority like 301s. Keep it clean, fast, and consistent to minimize risk.

Do product page apps still work with the redirect method?

Yes, because visitors land on the actual product template where apps attach. That’s a major advantage over a homepage rebuild with a Featured Product section.

Is a Liquid redirect better than a JavaScript redirect?

Liquid can output a meta refresh earlier in render, which may feel slightly quicker. Neither is a true 301 at the root, so pick the simplest reliable option.