Shopify Collections: What Are They And How To Use Them

Last updated: 2025-09-12

Takeaways

Collections pages are a type of landing page that help shoppers search through product catalogs fast to find what they're looking for.

They are different from product landing pages, becuase while PDPs focus in on a singular product, collections pages feature a wide range of products from the same category.

Custom collections pages help further match shopper intent from top of funnel organic or paid traffic source to the final product landing page before checkout.

What Are Collections Pages on Shopify

Think of collections pages as your ecommerce store’s aisles. You group related products onto the same page so shoppers can find the right thing fast, which is key to a smooth user experience. Many top ecommerce brands, such as Tushy and Simple Modern, use collections pages to organize their extensive product catalogs, which can number from the tens to the hundreds.

What is a Shopify collections page?

It’s the set of category-like pages that group products by attributes, intent, or campaigns so customers can browse through product catalogs quickly.

Good navigation pays off. A consumer survey found 38% of shoppers look at navigation first and 42% will leave for poor functionality, underscoring the value of clear user search paths through your catalog and online store overall. If you want Shopify’s official guide on collection types and placement, the Help Center’s overview is a solid resource.

Shopify collection pages are different from Shopify product pages.

Collection pages focus on organizing many related products of the same category into a single page for easy viewer navigation. Meanwhile, product pages usually only highlight one product and provide detailed product information to help customers make informed purchasing decisions.

Each item featured in a collections page should link to a product page, so shoppers can quickly go from browsing to buying when they find a product they’re interested in.

As a result, a well-organized product category page, paired with a well-optimized custom product page, can do wonders for boosting your store conversions.

‍Note: Currently, the ability to create collections is only available for Shopify users at Basic Shopify, Shopify, Advanced Shopify, or Shopify Plus plans. Collections is not available to those on Shopify Starter plans.

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Why Use Shopify Collections 

It’s important to note the difference in use cases for collections page versus landing pages.

Shopify collections pages are great for helping shoppers explore their options within a product category and identifying the specific items they are looking for; the target audience sits higher up in the marketing funnel and are not as intentional about making a purchase yet.

Here, the brand is incentivized to help shoppers with the process of discovery and product research.

However, once the shopper already knows what they’re interested in, then the brand’s goal is to drive towards conversions.

In this case, a collections page is no longer enough. Instead, we recommend using landing pages—such as product detail pages, or PDPs—to most effectively drive these shoppers near the bottom of the funnel to conversion.

Landing pages acknowledge the shoppers’ purchase intent and provide the exact information needed to help them make their decision, such as product specifications, shipping information, purchase guarantees, and social proof etc.

Here’s our breakdown on why landing pages are better than Shopify collections pages at driving conversions:

1. Reduced Distractions and Focused Messaging

Collection pages are designed to showcase multiple products, meaning more distractions that can prevent users from taking a specific desired action.

They typically contain many navigational elements, filters, and product options that clutter up the page and divide a visitor's attention

Landing pages, by contrast, are built with a single objective in mind, meaning direct targeted content and call to actions.

2. Better Campaign Alignment and Targeting

Landing pages can be perfectly tailored to specific marketing campaigns, audiences, or products, so users get a seamless journey from ad to conversion.

Collection pages, however, are more general by nature and can't provide the same level of message match.

3. Enhanced User Experience for Specific Audience Segments

Landing pages can be designed for specific audience segments (yes, you can even create separate landing pages for different target audiences and different offers, all for the same product), providing a more personalized experience that resonates with visitors.

Collection pages, by contrast, need to appeal to a broader audience and showcase many different products at once. They can't offer the same level of on-page customization.‍

4. Better A/B Testing and Optimization Capabilities

Landing pages are easier to A/B test and optimize than collection pages, as they are usually centered around a single product and can be created as a standalone page; meanwhile, the same does not hold true for collections pages. 

A/B testing different elements on landing pages such as headlines, images, CTAs, and offers is key to getting valuable insights on customer behavior and product performance.

Replo comes with built-in A/B Testing and Analytics, so brands can run experiments and get live data all from the same platform they use to build their store pages. 

5. Enhanced Tracking and Analytics

Landing pages make it easier to track campaign performance and ROI.

When traffic is directed to a dedicated landing page, brands can track conversion rates, the sources of converting traffic, average order value, and calculate the cost per acquisition.

Collection pages, being part of the broader website architecture, make it more difficult to isolate the performance of specific campaigns or traffic sources.

Check out our full guide on the different types of landing pages that can be applied to different shopper use cases, and how to increase sales conversion rates. 

How To Create Custom Collections Pages For Your Shopify Store

Shopify Admin comes with built-in functions to easily create and organize your products into collections.

That being said, these collections are limited in design flexibility, and will generally share the same layout, styling, and structure across Shopify themes.

You can add in custom Shopify sections built in Replo onto your Shopify collections pages—either above or below the main collection section—for some degree of design tailoring.

However, if you want full control over the content and styling of your collections, you will need to create a landing page in Replo’s Landing Page Builder. Our AI-powered Build Assistant and Build By Section functions can get you a sale-ready page in a single afternoon.

Here’s how:

The fastest way is to leverage our Build By Section function to drag and drop entire landing page sections into the editor. The section will automatically be added onto the page wherever you drop it.

In the upper left hand corner, click the Insert button.

This will open the Insert panel, which has a collection of 400+ section templates featuring designs from top real-life brands and unbranded designs curated by our own team. To browse our section and landing page templates outside the ediutor, check out our Templates Library.

Click Collections, and select the collections section that you like the best.

Drag and drop it onto your page. (Psst—don’t start from an empty page! Instead, get started with a template, or any of our Build Assistant created pages. We’re here to save you time.) 

Or, you can head to the components section of the Insert panel. Go to Products, and select the product components that you like.

We recommend working with the collection sections shown earlier, as those come with ready-made layouts that will make customizing the rest of your section designs a breeze.

Not to mention, it’s a great source of inspiration as you browse through all the different section options.

For example, we decided to use this unbranded collection section template to build our own product collection.

Once you’ve selected a section or component (or as many as you want!), you can start editing. We have a full step-by-step guide on how you can edit your Shopify pages in the Replo editor for your reference. Or, if you’re brand new, check out this full guide on how to build a Shopify landing page. 

We then adjusted the background color, the spacing, headings, and positioning to get the product collection for coffee products below.

We also inserted dynamic data for all of the products displayed in our template, so that would automatically reference all of the product data we have in Shopify.

With dynamic data, any changes you make to the product’s data in Shopify will directly reflect in any pages referencing that product in Replo. 

Replo allows many fields to be configured with dynamic values like this, so it's easy to create pages that don't need to be manually updated when something else changes.

Note: Shopify has a firm limit on how many products can be referenced (and dynamically displayed) on a page.

That limit is no more than 20 products, so you can have no more than 20 unique products referenced across all the product components on your landing page in Replo.

You will see this notification when you reference more than 20 products in a Shopify landing page.

In fact, if you try previewing a Shopify landing page built in Replo with more than 20 referenced products, none of the products referenced will appear in the preview.

To work around this, you can manually insert product information (images, text, and button links) for additional products beyond the 20 item limit, instead of relying on dynamic data to input your products into a Shopify landing page.

For example, you will have to upload and select the correct product image for each product, and add in the corresponding product text and redirect links to corresponding product pages.

This enables you to retain full customization of the content design of your collection pages for any situation where you will need to reference over 20 products in the Shopify landing page. 

Check out our full article and the above video tutorial on how you would be able to work around Shopify’s 20 product limit in the Replo landing page builder. ‍

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Conversion Rate Optimization Tips For Your Collections Pages

Small merchandising choices can create outsized results when applied strategically to your collections pages. Here as some tips you should be aware of:

1. Put best-sellers first: Sort by popularity or sales volume so proven winners lead.
2. Use high-impact banners with a Call To Action (CTA): Try concise copy like “New In Stock” or “Last Chance—Ends Sunday.”
3. Enable faceted filters: Let shoppers narrow by size, color, price, or material without friction.
4. Add social proof badges: Show ratings, review counts, or “Bestseller” tags to boost trust.
5. Offer urgency or bundle discounts: Add limited-time labels or discounted bundles to lift average order value.

SEO and Speed Optimizations For Collections Pages

Performance and searchability are the backbone of category success. For a longer checklist on speed, schema, and rankings, check out these quick SEO wins for Shopify.

Compress And Lazy Load Images

Lightweight images keep page loading times low and bounce rates in check. Start with your banner and top rows above the fold, then work your way done. AVIF and WEBP are the preferred formats.

Limit Shopify Apps That Inject Scripts

Audit installed apps and remove what you don’t use. Fewer third-party scripts usually means faster pages.

Use Descriptive Meta Titles And Alt Text

Write titles that match shopper intent and alt text that describes the product scene. The Shopify API notes practical limits you should mind, like collection title fields capped at 255 characters and product pagination commonly constrained to 250 items per page (Shopify collection API reference).

A/B Testing Collections Without Code

Treat every collection as a living page. You’ll learn fastest by testing small changes and keeping the winners.

Split Test Grid and List Layouts

Grid views shine for visual categories like apparel, while list views can help when specs or product details matter more. Test and confirm with your audience.

Swap Hero Banners For New Offers

Rotate seasonal stories, new arrivals, or bundle offers above the fold. Keep one change at a time so results are clear.

Common Collections Pages Mistakes To Avoid

Most mobile issues boil down to clarity, speed, and focus. When your on a smaller device screen, decluttering and simplifying is key. Here are a few improvements you can ship today.

• Duplicate products across many collections: Limit repeats so choices feel distinct and purposeful.
• Unclear collection names: Use straightforward labels that match how shoppers search.
• Neglecting mobile layout: Test filters, sorting, and button reach on small screens.
• Filters with too many options: Start with core facets like size, color, and price before adding more.

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Build Custom High-Converting Collections With Replo

You can speed up creation, iteration, and testing with a proven toolset. If you want a shortlist, we’ve vetted the best Shopify landing page builders for getting high-converting pages live quickly. Before you scale, review naming, banners, and filters so your collections page feel intuitive from the first scroll.

Start your free Replo account to build, launch, and test your next collection page without touching code.

Frequently Asked Questions About Shopify Collections

Does a collection page hurt SEO if it has few products?

Small collections are fine if they serve a clear purpose and help shoppers navigate. Add a short description with clear headings and connect them logically in your menu.

How many products should I include in one Shopify collection?

There isn’t a strict limit, so prioritize ease of browsing over volume. If the page is large, ensure filters and sorting so shoppers can find what they need fast.

Can I schedule a Shopify collection to appear and disappear automatically?

Shopify doesn’t natively schedule collections for visibility windows. You can publish or unpublish manually, or use an app for timed changes.

Should I use manual or automated collections for a small catalog?

If you sell a few products, manual curation gives you precise control and a stronger narrative. As your catalog grows, introduce automated rules to save time and reduce lift.