Achieving an AOV/CAC Ratio of 1.5 Through Designer Landing Pages For DriveForce
With Replo, DriveForce achieved a boost in their AOV and LTV per customer, reaching an AOV/CAC ratio of 1.5 with an average order value of $59 and a customer acquisition cost of $40. On top of this, average returning customers demonstrated an ability to spend on average $220 every 12 months. Learn how they achieve this with Replo through custom no-code designer landing pages.
1.5
AOV/CAC
$220
Average Returning Customer LTV
“It allowed us to build a good website that automatically raised conversion rates.”
Zachary Williams, CEO and Founder @ DriveForce
About DriveForce:
DriveForce is a health drink brand that helps golfers perform at their peak. Their flagship product is the DF-18, the most scientifically advanced golf nutrition supplement on the market, which is a caffeine-free and sugar-free pre-golf drink for professional golfers. With science-backed ingredients to combat common challenges, like back nine fatigue and heat stress, and rigorous quality standards, DriveForce delivers a nutritional solution that ensures peak performance from the first tee to the eighteenth green.
About Replo:
Replo helps Shopify teams optimize their conversion rates by building customizable campaigns with ease. From our landing page editor, to A/B testing, to in-house analytics, to AI content generation, to pre-made templates, Replo helps you build better and faster, no developers needed. If you’re looking for the perfect partner to supercharge your ecommerce funnel—we’re here to help.
The Challenge:
As a small but highly differentiated brand for athletes in the premium recreational sports space, DriveForce needed an online storefront that would allow the brand to speak to its target audience. The brand had a strong go-to-market niche that was highly invested in their product, allowing them to be profitable with a 70% margin, even prior to any large sales numbers. Historically, DriveForce would get a returning customer rate of 37% as well.
The numbers of their business signaled a strong and loyal existing customer base. Even better, this meant DriveForce had great potential for growth given an optimized customer experience, more targeted retention practices, and an expansion of their product line with new flavors.
The key to achieving the customer experience they needed? A personalized online store that spoke to DriveForce’s unique brand.
Inspired by a variety of health and sports nutrition brands, including Athletic Greens and Onnit, Founder Zachary Williams and his brother Caleb Williams looked to take their brand experience a step further by creating a premium experience which matched their flagship product.
The Solution:
While considering different page builders, the team looked for a tool which gave them the full range of functions required to make targeted landing pages for any purpose, message, or step of the conversion funnel. In particular, they needed landing pages that could be aligned with the content of a specific advertisement for paid social campaigns.
On top of this, DriveForce required a tool which gave them the freedom and flexibility to personalize their Shopify store, so they could better communicate their premium brand identity through the design of the storefront.
Thorough research pointed the team to Replo; the platform was named as one of the best landing page builders that fulfilled both conditions. DriveForce tested the page builder, and found the interface design to be completely no-code, intuitive to use, and easy to understand. Combined with the depth of customization that the platform offered, Replo stood out as a clear winner.
The Result:
Since onboarding in late 2022, DriveForce has not looked back. In the nearly two years that they’ve been on Replo, the brand has built around 20-25 landing pages and raised the landing page conversion rates up to an average of 3%, with a high of closer to 5% when paired with a live email campaign.
Not only that, the ease and flexibility of building with Replo means that DriveForce now has the ability to experiment with more creative designs. They can mix and match messaging, headers, visuals, layout, and color themes—all while testing for a winning variation across their site.
As Zach notes: “I can say without a shadow of a doubt that everybody that has ever looked at the site has been highly complimentary of how it looks and how it functions… Replo allows us to make a very good website that's appealing to the eyes of the beholders.”
With Replo, DriveForce achieved a boost in their AOV and LTV per customer, reaching an AOV/CAC ratio of 1.5 with an average order value of $59 and a customer acquisition cost of $40. On top of this, average returning customers demonstrated an ability to spend on average $220 every 12 months.
In the long run, the brand envisions establishing itself even more prominently in the golf and premium recreational athletics space. The goal is developing greater audience awareness and education with the help of no-code, pixel-perfect landing pages and campaigns built on Replo.
Closing Thoughts:
For a brand like DriveForce, being able to differentiate themselves from other health drink brands and highlight their premium sports offering is essential for sustainable growth.
Replo is excited to work with brands like DriveForce to express their brand better and test faster. Creating a high impact conversion funnel as efficiently as possible is both an art and a science, and Replo’s mission is to equip users with the best tools possible.
Looking to try out Replo? Get started here or access a full product demo to learn more about the product! Join the Reploverse Slack community or follow Replo on X to stay updated on the latest.