Growing Woxer’s Conversion Rate By 208% In 90 Days With Landing Page Conversion Funnels

About Woxer: 

Woxer is a retail apparel and fashion brand that revolutionizes women's underwear with a specially designed boxer brief, prioritizing comfort, health, and sustainability. The brand redefined the category, introducing the term "Woxer" as a symbol of female empowerment. Their products blend optimum comfort, style, and everyday practicality and have become highly popular since their founding in 2019.

About Replo:

Replo helps Shopify teams optimize their conversion rates by building customizable campaigns with ease. From our landing page editor, to A/B testing, to in-house analytics, to AI content generation, to pre-made templates, Replo helps you build better and faster, no developers needed. If you’re looking for the perfect partner to supercharge your ecommerce funnel—we’re here to help. 

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The Challenge: Low Conversion Rates and Unsustainable Conversion Funnels  

Previously, Woxer drove all its ad traffic to the homepage of their store; each time a new product was introduced, the brand would have to rework their home page. Unfortunately (or fortunately, in other ways) the company introduced new products at a very rapid pace.

Not only was it time consuming to continuously design new home pages, it also made the brand’s conversion rates highly volatile and reliant upon whichever product content or visuals happened to be on the home page. If the results of a recent photoshoot for a new product did not resonate as much with Woxer’s audience, or the copy no longer matched what was running on their ads, the home page would stop converting and Woxer would lose sales. 

Subsequent A/B testing and custom redesigns were often required to tailor the home page to the new product and its ads; it was another time sink whose finished work was switched out once a new product dropped. 

The result was an ad to landing page conversion funnel that was difficult to maintain and time consuming to tailor to each product drop. It led to inconsistent conversion rates across the entire store that were beyond the team’s control. 

In addition, Woxer was looking to grow its conversion rate. Paid media was getting so expensive that the team knew it would only make sense for them to spend more on advertising once their creative and landing pages improved.

With high acquisition costs and lower conversion rates, the team realized that they had to optimize the way they created conversion funnels before sinking more cash into paid media. Only then would Woxer be able to achieve the metrics they were looking for. 

It was high time the brand turned to a landing page builder. 

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The Solution: Building And Iterating on Landing Pages With Replo

Throughout their search, Woxer tried a number of different landing page builders. None, however, were as user-friendly or as deeply integrated with Shopify as Replo. 

Jose Renteria, Marketing Director at Woxer, first came across Replo through word of mouth. He saw the product popping up on his Linkedin, heard people mentioning the product, and decided to give it a try. 

Replo turned out to be exactly what he was looking for. The platform offered users an unprecedented level of control over their pages, despite being no-code, and of all the landing page builders he’s tested, Jose notes that “the most user-friendly one was Replo, and the support you get from Replo is outstanding… I really appreciate it.” 

Since then, Woxer has fully taken advantage of creating landing pages for each of their product drops and continually A/B testing to optimize for conversions. The brand got started with a landing page template from Replo’s extensive template library, then customized individual elements on the page, using the templates from leading brands as sources of inspiration. As Jose adds:

“We started officially onboarding three months ago and I wish we had started earlier.” 

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The Result: Doubling Store Conversion Rate and Decreasing CPA

With Replo, Woxer now has an entire system of conversion funnels built out for each of their product drops across different marketing channels, including Instagram, Tiktok, and Facebook. For every drop, the brand creates a new custom landing page, using a prior winning page variation as their baseline version. They test everything on the page—from headlines, to images, to product copy. 

To keep track of conversion rates for each specific traffic source using their own Shopify data, Jose drives their traffic from each channel into separate landing pages. This way, the team stays close to their data and maintains a clear view of how their pages are materially generating sales for the brand.

For example, in their most recent product drop for Flex, an athletic underwear line, Jose’s team created three variations of the same landing page—each with different hooks and its own URL. They drove the same ad to each one, identified which version performed the best, and turned off the other two versions. The entire process took them two to three weeks, after which the team went on to test two more variations of the winning version to try to push conversion rates even higher. 

It is a process that Woxer has been repeating with every single product and style drop since the brand onboarded with Replo, and the results have been astounding. 

The brand has doubled their prospects from social media traffic. Prior to Replo, the brand sat at an average 1.2% conversion rate for traffic from Facebook and Instagram according to first click attribution; now, the brand sits at 2.5%, sometimes even going as high as 2.74%, depending on the day. Since onboarding with Replo, the brand has seen a 208% growth in conversion rate over the past 90 days.

On top of that, Woxer has cut their cost per acquisition (CPA) by $10, achieving the lowest acquisition cost they’ve had all year, despite the surge in paid media prices. As a result, the brand has since spent around $400K in Facebook advertising in the same quarter with a much cheaper cost of acquisition. 

Using Replo has allowed Jose and his team to leverage customization for landing pages. Throughout the process of continual testing, Jose has found that even the most unassuming elements on a page—such as an FAQ section at the bottom of a page—can lead to surprising bumps in landing page performance. 

Beyond that, customizing pages for brand pricing has also been a vital takeaway. Rather than driving traffic straight to a product detail page, Woxer takes them to a landing page whose primary goal is product education. 

As a brand with a slightly higher price point, the team understands that Woxer needs to communicate their product value to site visitors first, before they can be convinced to buy. With Replo, Woxer is free to tailor the content of their landing pages for each product drop and audience type. 

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Closing Thoughts: Maximizing Brand Revenue with Replo

Replo has enabled Woxer to build, launch, and iterate on their landing pages at a pace that matches the speed of their product drops. 

Not only that, it’s enabled the brand to take their page conversion rates and revenue to the next level. The platform’s high degree of control, deep integration with Shopify, and user-friendly design has made all the difference for helping Woxer hit their store performance goals. 

Replo is excited to work with brands like Woxer to drive their conversion rates and launch impactful user experiences across product lines. Creating a high impact conversion funnel as efficiently as possible is both an art and a science, and Replo’s mission is to equip users with the best tools possible.

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