Growing a CPG Brand from $0 to $18 Million in Revenue in 5 Months with Intensify
Intensify is a growth marketing consultancy for eCommerce and SAAS companies that specializes in optimizing and scaling new customer acquisition through CRO, advertising, and video creation. With Replo, they've increased revenue and grown revenue per session for their clients through high-converting landing pages.
58%
Increase in Revenue Per Session for a CPG Brand
"Replo has enabled us to create new landing pages for clients in days instead of weeks. We’re also able to constantly test new ideas. We iterate and launch landing page A/B tests so rapidly that we are on version 60 for some clients."
Alex Golick, CEO @ Intensify
About Intensify:
Intensify is a growth marketing consultancy for eCommerce and SAAS companies that specializes in optimizing and scaling new customer acquisition through CRO, advertising, and video creation. You can learn more by emailing them at info@intensifynow.com or on their website. Intensify works with top eCommerce companies like Holderness & Bourne and Broken English.
About Replo:
Replo helps e-commerce teams create ultra-customizable conversion funnels effortlessly. From new landing pages to campaigns to editorials, we help you build faster, no developers needed. We integrate with Shopify, enabling access to all of your Shopify Store data and ensuring that analytics work out of the box.
The Challenge: Time-Consuming Acquisition Funnels
Intensify’s core goal when working with new partners is to crack the code of customer acquisition. To do so, they need to to optimize acquisition funnels from end-to-end. This includes everything from offers and positioning to ad creative and landing pages.
Previously, creating an entire ad landing page meant a costly and time-consuming process of hiring external developers to build a full custom page. Given the numerous brands Intensify works with, this translated into month-long landing page builds.
In addition, Intensify heavily iterates on their data-driven approaches to ensure that their clients hit the best conversion rates possible. As a result, they required a quick way to make page changes as part of a feedback loop for further enhancing client’s pages.
The Solution: Using Replo To Create Landing Pages and Test Funnels
Intensify ultimately chose to partner with Replo as their preferred landing page builder. The platform enabled them to build a fully custom landing page in a matter of days, and utilizing the Replo Experts program for the initial build allowed the team to free up their time for other higher-leverage tasks. Within a week, they ran a test and increased the client's revenue per session by 58%.
“Replo has enabled us to create new landing pages for clients in days instead of weeks. We’re also able to constantly test new ideas. We iterate and launch landing page A/B tests so rapidly that we are on version 60 for some clients.”
— Alex Golick, CEO at Intensify
Intensify has greatly leveraged conversion-focused features in Replo, including the ability to change bundles, add different variants to cart, and make simple page modifications, such as badges and custom states. Since onboarding with Replo, Intensify has brought 15 clients over onto the platform to create a repeatable landing page building and experimentation funnel.
The Results: From $0 to $18 Million in Revenue in 5 Months
One of Intensify’s new clients was a CPG brand whose store they were launching. Intensify created their first landing page with Replo. 5 months and many revisions later, they were on track to do $18 Million in annual sales!
Here’s how Intensify used Replo to help them achieve scale absurdly fast. They have a 5-step process they use with new clients:
- Create Offers
- Define Value Propositions
- Create a Landing Page
- Create Videos & Ads
- Iterate & Improve
After steps 1 and 2, they build sections in Replo to display their best offer and value propositions.
Here’s one of the landing pages they built with Replo for another client that led to a 28% improvement in revenue per session:
After creating videos and ads that communicate the same offer and value props, they move onto iterating and improving.
This was where the easy, drag-and-drop functionality of Replo allowed them to move ludicrously fast.
Here are the steps below that Intensify uses to iterate on landing pages. This particular test led to a 13% increase in revenue per session:
The continued improvements in revenue per session have been a game changer for Intensify and their clients. The aforementioned CPG brand that scaled from $0 to on track to do $18 million in annual sales after its 5th month saw a 58% increase in revenue per session through A/B testing landing page iterations. This enabled Intensify and the brand to scale ad spend to the magnitude of $10,000 per day while maintaining 3x ROAS.
Closing Thoughts: Increasing Revenue By Building with Replo
With Replo, Intensify has increased revenue and grown revenue per session for its clients through high-converting landing pages. As a tool that streamlines the creation of conversion funnels without sacrificing speed and customizability, Replo enables them to build and iterate faster, boosting efficiency in their workflow.
Replo is excited to work with agencies such as Intensify to boost revenue and landing page conversion rates. Building a high impact conversion funnel as efficiently as possible is both an art and a science, and the platform's mission is to equip users with the best tools possible.
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