Improving Swoveralls' Landing Page Conversion Rate By 100% Over Total Site Conversion Rate
Without accurate audience tracking after the introduction of IOS14, Swoveralls needed a new way to resonate with customers. They turned to landing pages as a best practice, and found that Replo was the solution to help them build high-converting landing pages, fast.
40%
Of total sales in September 2024 with a Replo landing page
100%
Increase in conversion rates for a seasonal landing page over total site conversion rate
"Replo is a great tool to start with… and you can get really far."
About Swoveralls
Swoveralls is a brand born out of a problem that the founder, Kyle Bergman, had back in 2017. He wanted a pair of overalls made out of sweatpants, and they didn't really exist. Undeterred, Kyle set out to create his own, and that’s how Swoveralls was born.
Swoveralls is the glorious combination of sweatpants and overalls into one incredibly comfy masterpiece. Each pair is sustainably made, functional with 6 pockets and adjustable straps, and unbelievably comfortable.
About Replo
Replo helps Shopify teams optimize their conversion rates by building customizable campaigns with ease. From our landing page editor, to A/B testing, to in-house analytics, to AI content generation, to pre-made templates, Replo helps you build better and faster, no developers needed. If you’re looking for the perfect partner to supercharge your ecommerce funnel—we’re here to help.
The Challenge: Coming Back From Third Party Tracking
Swoveralls is by no means a new ecommerce brand on the block. They’ve been around for 7-8 years and first started selling on Shopify back in Q4 of 2017. As a clothing brand that specializes in one key product—Swoverall—the brand’s target audience is people who love comfortable clothing and who aren't afraid to express themselves through slightly quirky products.
When Swoveralls first started, online stores had a vast range of audience targeting abilities through Meta. Ecommerce strategies consisted mainly of sending shoppers who had clicked on an advertisement to a collection page, product page, or even a homepage. In most cases, that alone did the trick to drive purchases.
That is no longer the case. The introduction of IOS14 has allowed audiences to opt out of tracking across apps and sites for audience targeting. This means advertisers, and by extension ecommerce brands, have been forced to optimize the storytelling on their pages instead of just relying on advertisement targeting.
As Kyle Bergman, Founder of Swoveralls notes, “in hindsight, the digital marketing strategy was able to be lazy because there weren't as many restrictions from a targeting standpoint.” With new restrictions on customer targeting, sending shoppers to a homepage was suddenly not enough anymore.
The Solution: Leveraging Replo To Deliver A More Targeted Shopper Experience
“The template library is incredible and I think the team does a really good job of updating it. Honestly, it's so good.”
—Kyle Bergman, Founder @ Swoveralls
Kyle first came across Replo in ecommerce guru Nick Sharma's newsletter. At this point in time, Kyle had learned about the potential of sending prospective customers to landing pages instead of to the website. He was sold on the idea. His team just needed to figure out the right tool that would make it easy.
He read about Replo, did some research, and started playing around with the product. Value for price was a key determining factor for Kyle, as was Replo’s commitment towards their product.
“It was very clear that Replo really cares about the product’s UX… the user interface of the product is constantly improving.”
—Kyle Bergman, Founder @ Swoveralls
He admired how invested the Replo team was in their product, and found great value in the powerful capabilities Replo could offer to his online store. It was a no-brainer. Replo was what they’d been looking for all along.
The Result: Growing Conversion Rates With Replo Landing Pages
“If someone is just… getting into landing page development, there's no better place to start [than Replo] because of the template library, the support, and the UX."
—Kyle Bergman, Founder @ Swoveralls
With Replo, Swoveralls can now quickly and easily create landing pages consistent with the product story in their digital marketing assets for each and every product release. Product releases would come and go on a seasonal basis, meaning speed and ease of design was essential.
As Kyle notes, “where Replo has really been a game changer for us is with the limited edition product drops that we do.”
Replo’s extensive templates library has also been a huge boon to the team. It allows them to stick to tried and tested content layouts and structures, and draw inspiration from top DTC brands for their own landing page designs. The team rarely creates pages from scratch—rather, they leverage what they need from the templates. Replo’s collection of hundreds of ecommerce brand templates means “there’s just so much good stuff out there that creating something from scratch is… silly to do.”
Swoveralls has since launched a number of top performing products using Replo landing pages, such as the Teddy Fleece Swoveralls and the Corduroy Swoveralls, the latter of which was launched back in September 2024 and turned out to be their best collection of the year.
Not only that, the Corduroy Swoveralls accounted for 40% of the brand’s total sales for that month. Swoveralls has also seen growth in their conversion rates across product drops, such a 100% increase in conversion rate for a special seasonal intro offer page built on Replo, as compared to the total site conversion rate.
All in all, Replo has enabled Soweralls to work faster and smarter in building curated collection stories into their landing pages. According to Kyle, “if someone is just… getting into landing page development, there's no better place to start [than Replo] because of the template library, the support, and the UX.”
Closing Thoughts: Building Ad To Landing Page Funnels with Replo
Replo has enabled Swoveralls to build consistent brand narratives from the first touch in ads to landing pages.
Not only that, it’s enabled the brand to grow its landing page conversion rates and boost sales. The platform’s extensive template resources, intuitive UI, and comprehensive product support have made all the difference in helping Swoveralls build a shopping experience that’s loyal to its brand identity.
Replo is excited to work with brands like Swoveralls to better connect with and convert shoppers into customers. Creating a high impact conversion funnel as efficiently as possible is both an art and a science, and Replo’s mission is to equip users with the best tools possible.
Looking to try out Replo? Get started here or access a full product demo to learn more about the product! Join the Reploverse Slack community or follow Replo on X to stay updated on the latest.