Increasing Conversion Rate For New Subscribing Customers By 6+% For Jibby Coffee

About Jibby Coffee:

Jibby Coffee is dedicated to transforming daily coffee & tea rituals into wellness journeys by infusing nourishing ingredients like collagen, mushrooms, and superfoods. They prioritize sustainability, committing to Fair Trade and Organic sourcing practices. Through their partnership with 1% for the Planet, a portion of Jibby product sales supports eco-friendly initiatives. Join Jibby in celebrating wellness and sustainability with every sip.

About Replo:

Replo enables ecommerce teams to create ultra-customizable conversion funnels with ease. From new landing pages to product pages to blogs, Replo helps you build better and faster, no developers needed. The platform integrates with Shopify, so your Replo pages can access all of your Shopify Store data.

Advanced features include detailed SEO controls, A/B testing with our Experiments tool, AI text generation and mobile optimization, and integrations with any tool in your stack. If you’re looking for the perfect partner to supercharge your ecommerce funnel, look no further—we’re here to help.

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The Challenge:

Since the start, DTC founder and ecommerce operator James Reina has taken great care to maintain Jibby’s Coffee brand identity through the creative design of their products and their online store. At the same time, the importance of growing conversions and delivering a stunning user experience to site visitors is a major part of his philosophy for growing the brand.

Trying to achieve both on Shopify’s page builder, however, was difficult. Shopify themes were easy to use and quick to pick up, but were often limited in their range of detailed customization and control functions.

If a user wanted to push the functionality of Shopify beyond what was readily available, they had to learn Shopify Liquid in order to tailor the site, as James did. It got the job done, but it wasn’t a quick and sustainable solution for scaling his brand.

As a result, it was difficult to strike a balance between maintaining brand integrity and boosting conversion rates on Jibby Coffee’s online store. Not willing to settle for a lesser solution, James decided it was time to switch to a tool that would allow them to succeed at both.

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The Solution:

When looking at possible landing page building solutions, Replo stood out in its ability to deliver on page customization and CRO. The editor was flexible enough to build detailed, pixel-perfect designs; at the same time, its no-code drag-and-drop interface made it easy for ecommerce operators like James to go under-the-hood and personalize the website himself.

Not only did the tool allow Jibby Coffee to prioritize conversion and user experience—and provide an unprecedented degree of functionality—it did so without forcing Jibby to sacrifice on brand integrity. The decision was clear. James switched Jibby Coffee onto Replo in September 2023, and they haven’t looked back since.

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"Replo is what allowed me to marry CRO and really compelling branding in a way that I couldn't just on a Shopify theme; that's been deeply important to maintaining brand equity while also being able to push high conversion optimized landing pages."

— James Reina, Founder @ Jibby Coffee

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The Results:

Since signing up, Replo has played very well into Jibby Coffee’s tech stack. Combining Replo with tools like subscription integrations and ecommerce personalization integrations, such as Recharge and Rebuy, has enabled James to test really interesting offers. On top of this, Replo has helped Jibby Coffee’s landing pages convert around over 6% for new subscribing customers, which is well above the team’s current target.

Feedback from customers and other players in the DTC space has been positive as well. Jibby Coffee has gotten a number of shoutouts from both customers and the DTC world for the quality of their web design and the expressiveness of their brand, both of which would not have been possible without Replo.

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A Streamlined Design Workflow

As a founder and ecommerce operator who is highly invested in the technical aspects of DTC brand building, James played a heavy role in the building and design of the site.

With Replo, James found the process of transforming a mock-up—be it a wireframe on Figma or a messy concept sketch on paper—into an actual web page, to be greatly simplified. The learning process for the platform was straightforward and easy to pick up, making it great for James to leverage for building Jibby Coffee’s pages.

When faced with any difficulties or confusion in the building process, James turned to Replo’s extensive educational documentation and excellent live 24/7 chat support to resolve any issues he might’ve had.

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A/B Testing and Experimentation

Replo’s ease of customization across a large number of pages has been opening new doors for Jibby Coffee’s approach to experimenting with their own pages. In the near future, James sees the brand using Replo’s built-in A/B testing tool to test a full matrix of Meta advertisement to landing page funnels across different value propositions.

This includes testing different messaging of the same product, splitting audiences into unique cohorts, identifying the winning target cohort, and identifying the landing pages or communication funnels which resonate the most with each particular cohort. Replo makes it easy for the Jibby team to quickly build and tailor their pages to the exact design they need.

With Replo, James sees great potential in leveraging the platform’s experimentation functions to collect insights on how to best communicate with customers at Jibby Coffee’s current stage of growth.

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Closing Thoughts: Optimizing CRO and Brand With Replo

Leveraging Replo has allowed Jibby Coffee to bolster their brand equity and grow conversions, including creating landing pages that convert around 6%+ for new subscribing customers.

Replo is excited to work with brands like Jibby Coffee to communicate their brand and landing page conversion rates. Building a high impact conversion funnel as efficiently as possible is both an art and a science, and the platform's mission is to equip users with the best tools possible.

Looking to try out Replo? Get started here or access a full product demo to learn more about the product! Join the Reploverse Slack community or follow Replo on X to stay updated on the latest.

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