Increasing Subscription Revenue by 20% in 7 Days for Really Good Boxed Wine

About Really Good Boxed Wine:

Really Good Boxed Wine, like its namesake, is a wine company that specializes in selling good wine in boxes. By eliminating bottles and corks, the brand reduces costs and environmental impact, while still offering premium wine at a great price. The company partners with top wine producers who share their dedication to minimal intervention and high-quality vineyards to deliver eco-friendly boxed wine that stays fresh longer and reduces customers’ carbon footprint.

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About Replo:

Replo helps e-commerce teams create ultra-customizable conversion funnels effortlessly. From new landing pages to campaigns to editorials, Replo helps you build better and faster, no developers needed. The platform integrates with Shopify, enabling access to all of your Shopify Store data and ensuring that analytics work out of the box.

Advanced features such as detailed SEO controls, A/B testing with our Experiments tool, AI content generation, and integrations with any tool in your stack make us the perfect partner for supercharging your ecommerce funnel.

The Challenge: High-Cost Customization

Before Replo, Really Good Boxed Wine spent heavily on a custom Shopify theme for their website, which cost between $30,000 and $40,000 per year. Beyond the high-costs of maintenance, the custom theme was so complex that any modifications required hiring a designer and developer. Building without code was not an option.

Both limitations greatly frustrated Really Good Boxed Wine’s owner Jake Whitman, as it not only limited Jake’s control over the company’s web design, but also hindered the company’s growth potential. It was time to switch.

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The Solution: Designing Without Code

Jake searched for a landing page builder designed to enhance Shopify themes and ultimately landed on Replo. With Replo, Jake saw the potential to revolutionize his storefront and build Shopify sections and pages in minutes and save Really Good Boxed Wine thousands of dollars each year.

Since switching to Replo, the brand's two-person team, including Jake and an operator in the wine space, has gained the power of a ten-person team. Jake has now regained full control of his website, and has been able to customize it without expensive designers or developers.

Not only does Replo save the team $30,000-$40,000 of dollars each year from not relying on expensive third-party Shopify developers, the platform has also been able to save him monthly app costs through a number of custom built features for the brand.

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The Results: Transforming the Store For Increased Revenue

Of the many benefits Replo has brought to Really Good Boxed Wine, perhaps one of the most impressive ones has been the 20% increase in subscription revenue for their “Really Good Boxed Wine Club” within just 7 days, as compared to all of the company’s subscription revenue in their first year of business.

Replo allows users to configure any product buy box or button with selling plans, so users can choose their subscription frequency without struggling with the app's default styling. On top of that, Replo works seamlessly with almost every subscription tool out of the box, making it easy for companies to grow their subscription business.

By creating a custom wine club landing page and utilizing a subscription app, Really Good Boxed Wine was able to create a new workflow that further captured customer traffic to supercharge their subscription revenue.

Beyond extensive subscription integrations and design flexibility. Replo has proven to be a great partner in transforming Really Good Boxed Wine’s store design for the better.

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Customizable Header and Footer

One of Replo's standout features is the ability to build customizable headers and footers, including banners, without any code. For Really Good Boxed Wine, Replo created a fully responsive header and footer that was both unique to the company’s brand and integrated seamlessly with the existing design.

The new header and footer improved the site's overall look and feel, allowing the company to fully express their brand personality and maintain easy navigation across pages. Even the most fundamental parts of a Shopify store can be built—and built better—with Replo.

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Homepage Transformation

Replo didn't just stop at the header and footer. The homepage of Really Good Boxed Wine underwent a complete overhaul. Jake used Replo to create dynamic sections like interactive product hover effects, add-to-cart buttons, and “learn more” buttons—all without writing a single line of code. The result was a visually stunning and user-friendly homepage that highlighted the store's unique products, encouraging visitors to explore further.

Really Good Boxed Wine utilized Replo's ability to pull product data dynamically from Shopify, such as collection lists and featured product callouts. This seamless integration allowed customers to add items to their Shopify & Rebuy Engine carts and proceed directly to checkout, greatly shortening the consideration to conversion funnel.

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Tailored Product Pages

Replo's capabilities extended to enhancing the product pages as well. While there were limitations in taking over entire product page templates, our “Export to Sections” function gives users the ability to build a component, style them, and then publish each component to drop onto the corresponding product pages.

As a result, the team were able to create custom sections for each of the store's five stock keeping units (SKUs) and then assign them to specific product templates.

For Really Good Boxed Wine, this meant they could insert custom “Learn More” detail sections that provided tailored content on each product page, further enriching the customer shopping experience with relevant information on each type of boxed wine.

Even on the “Cart” page, Really Good Boxed Wine was able to leverage Replo’s “Export to Sections” functionality to include a bold and colorful header image. This was just one more way the brand utilized page design to add character to their pages and keep users engaged, even at check-out.

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Unique Fonts and Content Pages

Replo's ease of use also extended to custom fonts and content pages. By uploading custom fonts to Shopify, Really Good Boxed Wine maintained consistent and on-brand design across the entire website.

In addition, Replo simplified the creation and customization of content pages like the FAQ and About Us pages. Not only did this streamline the overall design process, it also upgraded the look and feel of these content pages and eliminated the need for additional apps or integrations.

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Closing Thoughts: Building With Replo

The transformation of Really Good Boxed Wine's online store highlights the potential that Replo can bring.

Jake gained the ability to customize his Shopify store without compromise or code, all while saving $30,000-$40,000 every year. On top of that, the 20% increase in subscription revenue within seven days of onboarding with Replo as compared to Really Good Boxed Wine’s subscription revenue in their entire first year of business is testament to Replo's effectiveness.

Replo is excited to work with brands like Really Good Boxed Wine to grow their audience and revenue. Building a high impact conversion funnel as efficiently as possible is both an art and a science, and the platform's mission is to equip users with the best tools possible.

Looking to try out Replo? Get started here or access a full product demo to learn more about the product! Join the Reploverse Slack community or follow Replo on X to stay updated on the latest.